Imagine a world where creativity knows no limits, ideas effortlessly come to life, and creation is an easy and enjoyable experience.
Welcome to a future that’s already here, thanks to incredible advances in artificial intelligence (AI). We are leading a revolution in content creation, where AI generated content is redefining how we create, share, and consume content.
In this blog, we’ll introduce the concept of AI content and reveal the different types of content you can create with AI. You’ll also discover some best AI tools, best practices, pros and cons, and brand campaigns that will inspire you greatly.
So, grab a cup of coffee and get ready to embark on a journey that reveals the limitless possibilities of AI generated content in shaping the future of creative expression.
AI Generated Content: What Does This Mean?
As a brand, we still believe that having a human touch and personalization in any content is very important. However, it doesn’t hurt to take the help of an AI content writer tool when it comes to purely factual things.
To give you a live example, we wrote this entire section with the help of ChatGPT!
Since the answer to ‘what is AI-generated content’ is pretty factual in nature, we could do away with any human intervention. Take a look.
Query: What is the definition of AI-generated content? Give a detailed explanation!
Response Generated: AI-generated content refers to content that is produced using artificial intelligence technology without direct human involvement. It can include text, images, videos, audio, and other forms of media.
AI models, like the GPT, are trained on large information datasets and learn to generate contextually relevant and coherent text. These models use predictive algorithms to generate human-like responses based on their input.
Similarly, AI models can generate images, videos, and audio by analyzing patterns in existing data and developing new content based on that knowledge.
AI generated content can be used for content creation, such as writing articles, product descriptions, or advertising copy. It can also be used for creative purposes, like generating artwork, composing music, or designing virtual characters. Additionally, AI generated content can assist in data analysis, translation, and other tasks requiring large amounts of information processing.
However, the use of AI writing generators raises ethical and legal concerns. Issues related to copyright, plagiarism, and authenticity can arise. Responsible usage of AI generated content involves ensuring compliance with legal and ethical standards.
Pretty good and informative, right? Yes, we went ahead and added some links that would help our readers get further info. And that’s an example of having the right balance of AI and human intervention (more on this later).
Now, let’s look at some awesome content types you can create with the help of AI.
Different Types of AI Generated Content
1. Interactive Content
AI can not just create static text pieces but also interactive content experiences that actively engage users and encourage participation.
With AI at its core, interactive content has become even more powerful — providing businesses access to advanced technologies. This includes natural language processing and machine learning algorithms.
And undoubtedly, combining AI and interactive content can help businesses create personalized, contextualized, and highly interactive content experiences.
Outgrow is an AI tool that enables the generation of polls, quizzes, surveys, assessments, and more. It provides a user-friendly interface to design and customize interactive content.
Using Outgrow, businesses can easily create interactive quizzes to entertain and engage users or generate polls and surveys to gather valuable insights.
This is how we’ve used this tool to create a random quiz just to check how it works. And I must say this is SUPER EASY to customize the look and feel of the quiz.
You can also try it out and get a customized quiz as per your requirements.
2. Social Media Posts
AI can analyze user demographics, interests, and engagement data to create highly targeted social media posts. It can generate content that resonates with specific audiences, incorporates current content marketing trends, and utilizes storytelling techniques.
Lately, Baskin Robbins, a well-known ice cream brand, has published several images to launch their new flavors. The pictures gained traction on several social media platforms.
Do you know what was special about this campaign? The photographs were AI-generated. Like this, other brands have also started using AI content generators to build compelling social media posts.
3. Product Descriptions
AI can generate descriptions beyond the basic features and benefits. It can highlight unique selling points, address potential customer concerns, and provide persuasive language to encourage conversions.
AI can suggest improvements or address frequently asked questions in product descriptions by analyzing customer reviews and feedback.
Don’t believe me?
Let me show you a real-life example. So, we’ve used this tool to write a product description about women’s tops, and this is what we got as a result.
Isn’t the idea of content generation with a few clicks amazing? That, too, a well-written description.
4. Landing Pages
AI can leverage psychological and persuasive techniques to create landing pages that optimize conversion rates. It can analyze user behavior and suggest elements like social proof, testimonials, or limited-time offers to build trust and urgency.
Furthermore, AI can provide A/B testing suggestions to optimize landing page performance and improve user experience.
We have recently tried a landing page builder based on AI, GetResponse, and we must say it’s a matter of a few clicks.
Just choose a pre-made template and add the content. You can customize the design, add a CTA button, and then you are ready to go.
5. Blog Posts
An AI blog writer can research a topic extensively, analyze existing articles, and generate blog posts offering fresh perspectives and insights. It can provide supporting data, statistics, and expert opinions to enhance the credibility of the content.
It’s hard to digest that someone can do this job so easily, with a machine doing much of the heavy lifting when writing blog posts.
In fact, we recently tried writing a blog post using ChatGPT to check the quality of AI generated content, and the results we got were amazing.
This was not the first time we’d used this tool. But every time we use it, we get amazed by its effectiveness.
6. Emails
AI can create personalized and dynamic email content that resonates with individual recipients. It analyzes past email campaigns’ performance and recommends subject lines, email templates, and call-to-action buttons with the power to generate higher open and click-through rates.
Also, AI can segment email lists and tailor content based on specific customer preferences.
Furthermore, there are powerful tools available in the market that harness the potential of AI to enhance email marketing strategies.
One such tool is Klaviyo, a leading email marketing platform that utilizes AI to create personalized and dynamic email content.
Here’s a brand example that uses AI generated content.
FARFETCH has been using AI-generated emails for some time now. The company uses an ML algorithm to personalize its emails by analyzing customer preferences and other data points.
This allows the company to send highly targeted emails tailored to their customers’ interests and needs. With these personalized emails, FARFETCH can contact its customers more frequently, increasing sales and brand loyalty.
These clever AI-powered features increase email relevance, resulting in higher conversion rates and a more pleasant customer experience.
7. News Articles
AI can generate news articles presenting unbiased information and providing different perspectives. It can analyze large volumes of data from various sources, fact-check information, and summarize key points.
Lately, the owner of the Daily Mirror and the Express has released several articles written with the help of artificial intelligence. These AI-generated articles appeared on the local news site InYourArea.co.uk.
One of them, “Seven Things to Do in Newport,” showcased the potential of automating content creation based on data and lists.
Mullen stated that AI might be trustworthy enough to produce content in regions based on data, like “things to do,” “weather,” and “what’s local traffic like?” pieces.
8. Scripts and Dialogues
AI can create natural and engaging scripts for video content, voice assistants, or customer service chatbots. It can simulate human-like conversations, anticipate user needs, and provide helpful responses or suggestions.
Moreover, AI can adapt dialogues based on user feedback, improving the conversational experience.
Calamity AI, a video series investigating OpenAI’s GPT-3’s creative capabilities, has written several AI-generated scripts. One fascinating short film scripted by ChatGPT, “Period Pieces,” is a must-watch.
This innovative approach showcases how they are moving away from conventional AI like Cleverbot to embrace more advanced tools for their scriptwriting endeavors. This innovative approach showcases how AI can create stories that provide insight into human emotion.
9. Video and Audio Content
AI can generate video and audio content by automatically editing raw footage, adding special effects, and enhancing overall production quality.
It can suggest appropriate background music, match visuals with audio cues, and generate visual elements like animations or infographics based on provided parameters. Moreover, AI can streamline content creation and produce professional-looking videos and audio content.
Not too long ago, a remarkable AI-generated podcast titled “The AI Interview: Joe Rogan and Steve Jobs (Full)” became an internet sensation due to its astonishingly lifelike quality. The podcast left many listeners in awe, impressed by how real it sounded.
10. Creative Writing
AI can unleash creativity to generate unique and thought-provoking creative writing pieces. It can experiment with different writing styles, genres, and themes, providing inspiration and expanding the possibilities for artistic expression.
AI can also analyze famous literary works and suggest improvements or alternative storylines, helping writers refine their craft.
For example, we recently used ChatGPT to generate a poem. And the poem it created was amazing.
This shows the potential of AI when used creatively, as it can create beautiful works of art with minimal effort from the user.
How Is Outgrow AI Tool Different From Other AI Tools Like ChatGPT?
Outgrow’s AI tool distinguishes itself from other AI tools like ChatGPT through its specialization in creating interactive content experiences such as polls, quizzes, surveys, and assessments.
While ChatGPT focuses on providing text-based and static content, Outgrow focuses on enabling businesses to engage users through visual and interactive content.
With Outgrow, businesses can create and customize interactive quizzes, polls, surveys, and assessments without actually designing them.
They just need to answer a few questions the AI tool asks regarding the industry, target audience, keywords, etc., and voila! Your quiz or survey will be generated for you.
And that’s not all! What if you’re not satisfied with the welcome screen, questions, or results page?
Users also have the option to ask for more suggestions, and the tool will regenerate the results up to two times. This would ensure they can explore different options and make informed decisions based on their evolving needs.
The tool’s AI capabilities also help analyze user responses in real time, allowing businesses to gain valuable insights into their audience’s preferences and interests.
Should You Use AI Generated Content: Pros & Cons
Pros of AI Generated Content
Increased Productivity and Efficiency
AI is changing the way we create content. By automating routine tasks and freeing up content creators’ time, AI can help businesses create faster and better content.
Higher Scalability With Good Quality
Thanks to the advancement in technology, it is now possible to get great quality content in a fraction of the time we used to spend earlier. With AI-generated content, marketers and businesses can scale their production more quickly.
This makes it easier for companies to produce high-quality content that can reach more people with less effort.
Enhanced Personalization and Targeting
Personalization has become critical to effective marketing and content delivery. AI algorithms can analyze user data to create personalized content recommendations, including demographics, preferences, browsing behavior, and purchase history.
Cost-effectiveness and Time Savings
Gone are the days when creating content at the scale used to require a significant investment in human resources, time, and budget.
Now, it’s possible to produce the content more quickly than traditional manual approaches. This allows businesses to streamline their content creation workflows and allocate resources more effectively.
Cons of AI Generated Content
Lack of Human Touch and Creativity
While AI generated content can be efficient and accurate, it may lack the emotional connection and creative flair human creators bring.
Humans can infuse content with unique perspectives, emotions, and storytelling techniques, producing more engaging and authentic content.
Content Error and Data Accuracy Concerns
AI algorithms are not infallible and can produce content with errors, factual inaccuracies, or inconsistencies. Without human oversight, AI generated content may lack coherence, logical flow, or context awareness.
Human input is essential for reviewing and refining AI generated content to ensure accuracy, quality, and relevance.
Lack of Consistency and Brand Tone
AI-generated content often lacks consistency with a distinctive brand voice, resulting in messages inconsistent with a brand’s identity. This discrepancy can make the content seem unrealistic and uncreative.
Difficulty With Complex Topics
While AI excels at generating text based on patterns, it struggles with more intricate subjects. Complex topics requiring deep understanding or creativity can lead to superficial or inaccurate responses. Human oversight is crucial to refine and enhance AI generated content for such cases.
Best Practices for Utilizing AI Generated Content:
Determine the Appropriate Use Cases
In the first place, identify specific content types and scenarios where it’s possible to use AI generated content. You must consider content volume, complexity, and time constraints to determine the most suitable use cases for AI.
For example, it can be well-suited for generating product descriptions, social media posts, or personalized recommendations. In contrast, more creative and complex content might require significant human input.
Establish Clear Guidelines and Quality Standards
Define specific guidelines and quality standards for AI generated content to ensure consistency, accuracy, and alignment with brand values.
Establishing clear rules, templates, and style guides can help maintain brand voice and messaging coherence. By providing AI models with precise instructions and constraints, businesses can improve the quality and relevance of the generated content.
You can even train AI tools with your own data. This would create a tool that understands every unique aspect of your enterprise.
Combine AI Generated Content with Human Expertise
While AI can automate certain aspects of content creation, human expertise, and creativity remain invaluable. Integrate human creators and editors into the content creation process to review, refine, and enhance AI generated content.
Humans can add the human touch, emotional depth, and creative finesse that AI may lack. Combining AI-built content with human input allows businesses to balance efficiency and authenticity, creating more engaging and compelling content.
Regularly Review and Refine the Output
To ensure the optimal performance and effectiveness of AI generated content, it is crucial to evaluate its quality and impact periodically.
This involves analyzing key metrics, user feedback, and engagement data to understand how the content resonates with its intended audience. By actively seeking feedback from content consumers, businesses can obtain valuable insights and incorporate them into refining the AI-generated output.
The content’s accuracy, relevance, and value can be significantly enhanced over time through iterative processes and optimization based on real-world feedback.
Monitor and Address Ethical and Legal Concerns
While AI generated content offers numerous benefits, it is essential to be vigilant about potential ethical and legal concerns that may arise.
Implementing mechanisms to identify and mitigate biases, misinformation, and legal issues is paramount. Regular audits of AI models, training data, and outputs are crucial to detect preferences or ethical concerns.
Establishing clear ethical guidelines and review processes can help ensure the integrity and fairness of AI generated content.
Industries That are Leveraging AI Content Generators
Ecommerce
In the realm of eCommerce, numerous brands have started leveraging AI-generated content to enhance their marketing and customer engagement efforts.
For example, Myntra has launched ‘MyFashionGPT,’ powered by ChatGPT, allowing users to find outfits naturally through text queries.
Shoppers can type in their fashion needs like they’re speaking naturally, and the AI will present up to 6 outfit options. This includes top wear, bottom wear, footwear, accessories, and makeup. It enhances the product discovery experience for Myntra’s customers.
Entertainment
The popularity of AI generated content has impacted every industry, and entertainment is no exception.
For example, CNET is using AI to help them write content more accurately and engagingly.
On the other hand, BuzzFeed introduced a free chatbot called Botatouille, which serves up recipe recommendations from Tasty. It is a food brand of BuzzFeed. AI in entertainment is still in its early stages, but it is expected to revolutionize the industry in the coming years.
Food
Brands in the food industry are adopting AI content generators to enhance their marketing campaigns and engage with customers effectively.
Recently, Coca-Cola has launched a unique AI platform called “Create Real Magic” that allows digital artists worldwide to generate original artwork using assets from the Coca-Cola archives.
Developed by OpenAI and Bain & Company, the platform combines the power of GPT-4 and DALL-E to create human-like text and corresponding images.
Artists can access branded elements from Coca-Cola and submit their work for a chance to be featured on digital billboards in New York and London through a contest.
Digital Marketing
AI content generators have significantly impacted digital marketing by empowering marketers to create engaging and tailored content.
HubSpot’s AI content assistant, powered by OpenAI’s GPT model, provides a solution for time-consuming and resource-intensive content creation.
Integrated with HubSpot’s existing products, marketers, sales teams, and service professionals can effortlessly toggle between manual and AI content generation.
Whether creating blog posts, social media content, or marketing emails, the content assistant eliminates writer’s block and the need to switch between multiple tools, offering a seamless and efficient content creation experience.
Future of AI Generated Content
The future of AI-designed products is bright. Advanced technology makes producing high-quality, relevant, engaging, informative, and entertaining content possible.
This is good news for both businesses and consumers. For businesses, AI-enabled products can help automate processes, free up user interfaces, and create more personalized customer experiences. This can increase sales, improve customer satisfaction, and help them gain a competitive edge.
On the other hand, AI-created products allow consumers to access information and entertainment according to their interests.
Overall, the future of AI-designed products is promising. Let’s have a look at some upcoming trends in the AI world:
1. Enhanced Natural Language Generation
The worldwide natural language generation market size is supposed to reach USD 2,617.75 Million by 2030.
So, it’s clear that natural language generation will transform AI generated content soon. AI will write like humans, with a smooth, engaging tone.
It will be able to generate content tailored for various channels and platforms. Moreover, it won’t just write but also optimize the written content based on data.
This would include user engagement metrics and performance indicators like cost per click or views per impression.
2. Multi-modal Content Generation
In the future, AI-driven multi-modal content generation will revolutionize how we create and consume content.
AI will produce interactive, personalized, and immersive content experiences by combining text, images, videos, and other media.
This will enhance engagement and cater to diverse audience preferences. This innovative approach promises to redefine content creation and storytelling.
3. AI Content Co-creation and Collaboration With Human Creators
AI systems are powerful creative assistants, generating ideas, refining drafts, and providing real-time feedback.
Collaboration between human creators and AI would allow for more efficient and innovative content-creation processes.
4. Personalized Content Experiences for Tailored User Engagement
AI algorithms analyze user data to deliver personalized content experiences, ranging from tailored recommendations to adaptive storytelling.
This technology would continue to enable businesses to provide highly customized and engaging interactions with their audience, enhancing user satisfaction and engagement.
5. AI-driven Deepfake Detection and Content Authentication
As deepfake content becomes more prevalent, AI algorithms will better detect and authenticate media authenticity. These technologies would be vital in maintaining trust and credibility by identifying manipulated or fraudulent content.
6. Augmented Reality Content Generation for Immersive Digital Experiences
Shortly, AI will change how we experience digital content in the physical world. Augmented Reality (AR) will become even more immersive and interactive.
With AI-designed virtual objects, interactive spaces, and AR advertising, these advances will change how we use and consume digital content in exciting undiscovered ways.
Conclusion
In conclusion, AI generated content has its own set of advantages and disadvantages. You may find it a powerful tool that can help your business build better customer relationships if used correctly.
However, you should be cautious of using AI generated content too often. Why? This is because it can lead to a robotic tone and could come off as impersonal or inauthentic.
If you are looking for a tool that can help you create effective AI-generated interactive content, then Outgrow is a one-stop solution for you. It helps you to build awe-inspiring content experiences from quizzes to calculators to forms. Want to give it a try? Sign up for a 7-day free trial.
