16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

What Are E-commerce Marketing Tools?

E-commerce marketing tools are any websites or apps that can help make your e-commerce marketing process hassle-free. These tools can increase your efficiency whilst decreasing stress.

Benefits of E-commerce Marketing Tools

There are multiple benefits of using e-commerce marketing tools. You can go through this list to find different tools. Then, you can choose the ones that fit your marketing goals best. Notable benefits of these tools include -

  • Improving customer engagement and satisfaction rates.
  • Reducing your tasks to streamline workflow by automation.
  • Furthermore, they help you gain useful information about your customers. This is very useful for retargeting campaigns.
  • Providing more concise and efficiently segmented data. This predicts general customer behavior.
  • Lastly, they can help increase the amount of money you save. Thus, helping you stay on top of your ROI and ROA budgets.

All-Inclusive E-commerce Marketing Tools

Let’s start with the all-rounders!

1. Outgrow

  • Easily embed your interactive content piece however you want, and wherever you want.
  • Additionally, access integrations with over 100 other marketing and sales tools for a seamless process throughout.

2. Volusion

  • Responsive themes, rich content editor, CSS editor, homepage slideshow, and many more.
  • Product pages, shipping options, CRM system, tax-rate calculator, etc.
  • ROI tracking, SEO tools, and newsletters, and “Deals of the day” options to boost your online store sales.

E-commerce Marketing Tools to Build Beautiful Websites

1. Selz

  • Manage the websites you created with Selz through their managing tools, for example — inventory management, shipping, taxes & invoices, while also gaining useful insights about customer growth.
  • Ecommerce experts who can provide coaching for e-commerce marketing, teach you about managing advertising and their support teams will be available 24/7.

2. Voog

  • They have powerful website-building features like code snippets, custom domains, and SSL security.
  • They also support offline payments, as well as provide integrations to a variety of payment methods.
  • Ability to create your blog with a theme, password-protected pages, and the option to add editors too!
  • Access SEO tools, analytics tools, forms, and a whole host of features for developers to customize and tweak their platform as they wish.

E-commerce Marketing Tools for Integrations & Automations

1. Integrations — Miva

  • Shipping and warehouse integrations, direct ERP, OMS, & WMS integrations, and accounting & marketing integrations.
  • Likewise, Miva allows you to process high orders. They have global redundancies and fail-safe updates. They also have an expansive ecosystem and a cloud-based hosting environment.
  • Moreover, you can truly amaze your customers with their dynamic product recommendation, and promotion management tools.

2. Automations — Omnisend

  • Combine multiple channels, (web, SMS, and email), save time with pre-built workflows for order confirmation, cart abandonment, shipping confirmation, and do automation splits and A/B split testing.
  • Leverage your integration data, add conditional content blocks and provide personalized recommendations to your customers.

E-commerce Marketing Tools for SEO

1. Ahrefs

  • Optimize your website with their Site Audit, analyze your competitors with their Site Explorer, or find out what your customers are searching for with their Keywords Explorer.
  • Gain insights into your industry’s trending and top-performing content as well as helps you track your own progress.

2. KeywordKeg

  • Bulk upload up to 500,000 keywords, enter up to 30 seed keywords, export all keywords + 34 metrics, and access proprietary metrics for on-page and off-page optimization.
  • Find keywords based on buyer intent, product info, and questions, enabling you to use the most effective keywords based on what your audience is looking for.

E-commerce Marketing Tools for Analytics

1. Kissmetrics

  • Access advanced product and marketing analytics, and view a customer’s full journey across devices and platforms.
  • Gain insight into extremely useful behavioral analytics that can improve your retargeting campaigns.
  • View key metrics such as total sales/revenue, new visitors, cart to purchase conversion rate, and site searches, to name a few.

2. Woopra

  • Track every customer’s journey, learn about trends and find out how to improve your customer retention rates.
  • Access individual profiles for your customers, segment customers based on distinct features, identify “at-risk” users, and more.

E-commerce Tools for Email Marketing

1. Benchmark Email

  • Allow users to improve and grow their email marketing list with different content like forms, list builders, and lead pages. These can help increase your lead generation rates also.
  • Email checklists, drag & drop builder capabilities, marketing automation, analytics for email marketing metrics, and A/B testing features.

2. Klaviyo

  • Access faster integrations to combine and collate data from multiple sources.
  • Powerful segmentation features to improve ROI, enhance analytics and tracking capabilities.
  • Provide autoresponders and personalized messages to improve customer engagement rates.
  • Allows users to check in-depth measurements about email campaigns, pick theming and customization options for templates and leverage the importing and A/B testing features.

E-commerce Tools for Content Marketing

1. Canva

  • Users can design anything, from size-specific content (story/posts) for social media to logos, posters, flyers, and more.
  • Allows users to access millions of images for their graphics, tweak and edit with filters, editing options, free icons, shapes, and fonts.
  • Build and edit pre-existing graphs on Canva. Canva provides more than 20 professional graph types to choose from, easier data visualization, as well as embedding and drag & drop features for beginners and pros alike.

2. Trello

  • Present your content tasks in different forms like boards, lists, and cards.
  • Enables users to set up customized workflows, and has the ability to view and edit calendars, timelines, productivity meters, and more.
  • Integration and automation features to let users enhance their workflows without increasing their personal workload.

E-commerce Marketing Tools for Social Media

1. ZeroFOX

2. AgoraPulse


  1. What are the tools of e-commerce?
  • Outgrow
  • Volusion
  • Kissmetrics
  • Miva
  • Selz
  • Voog
  • BenchmarkEmail
  • Klaviyo
  • Canva
  • ZeroFox
  • AgoraPulse
  • Omnisend
  • Trello
  • Woopra
  • Ahrefs
  • KeywordKeg
  1. What is e-commerce marketing?
  1. What is the best e-commerce software?


There you have it! We hope you were able to find some useful e-commerce marketing tools through this guide!



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