17 Must-Have Content Marketing Tools In 2022

1. Grammarly

This was one of the content marketing tools that had confirmed its presence on this list by the mere necessity of its services. Can you imagine the awkwardness of finding spelling mistakes in your post draft after putting in so much effort?

2. Hemingway Editor

Hemingway Editor is another tool concerned with content creation on our list. More specifically, the precision of it. Readers are looking for information or entertainment through your posts. Using complicated terms or jargon only confuses them. Hemingway simplifies your sentences by providing simpler alternatives & readability scores and showing the errors in different colors depending on their severity.

3. Outgrow

When we are talking about the best content marketing tools, Outgrow deserves a special mention! Because content marketing earns the benefits at their peak if you are using interactive marketing.

4. Uberflip

Uberflip’s motto for content marketing says it all: ‘Own your content marketing journey.’ And that is exactly what they intend to help business owners do. Uberflip’s software centralizes the content from all social media, blogs, webinars, ebooks, etc. to provide you with an overall content experience.

5. HubSpot Marketing Hub

We have all been through it — using myriad separate tools to get tasks done. It gets messy and more difficult to coordinate. But what if you could do and track everything in one place?

6. Portent Tone of Voice Generator

Jennifer Blanchard once said, ”Don’t get it right, get it written.” Every marketer, conversely, would believe in getting it written right. The content that your company produces creates its brand image in the market. It affects how your consumers perceive you. Portent Tone of Voice Generator asks you questions regarding your content suggesting the appropriate tone of voice, style of writing, use of humor, etc.

7. Kapost

Kapost deals in content operation, providing solutions for strategies before and after publishing your content. It gives you customer insights, a platform to map, interrogate and streamline content. Additionally, it helps you to search and share content effortlessly and gives the opportunity for teams to work together on the content cycle.

8. Buffer

With so much emphasis on content marketing, it’s only fair we include a tool solely dedicated to social media marketing. They help you manage all your social media accounts (Facebook, Twitter, LinkedIn, etc.) from one place. The best part: they schedule the content you see online to be directly posted from your accounts through their browser extensions.

9. BuzzSumo

Is anybody even surprised that BuzzSumo is on this list? It provides intelligent information on what content performs best in your industry, the main influencers for that topic as well as a platform to review their content. It also provides competitor analysis and updates on the new post entrants on that topic. Enough Said.

10. SEMrush

Since we’re on the topic of competitor analysis anyway, how would you like to do a deeper dive? SEMrush provides insights into your competitor’s strategies in display advertising, organic and paid search, and link building. SEMrush provides one of the best services in a tool that is absolutely unparalleled in the realm of content marketing: Search Engine Optimization (SEO).

11. Pingdom

If we could have everyone in this world agree on something, it would be this: nobody, and we mean nobody, likes buffering. People lose interest and the content loses views. Pingdom helps you gauge the speed of your site. All it requires is your site and the specific place you want to test its speed in. After all, time is of the essence, Kid. (Read in Morgan Freeman’s voice).

12. Canva

There’s no denying the appeal of a beautifully designed piece of content. But not every marketer can afford a dedicated team for the same. Enter ‘Canva’. It is a graphic design tool that employs a user-friendly drag-and-drop format and gives access to various designs, fonts, and drawings. Users can choose from different formats, photo editing options, and graphs. Their tap and reveal home page is proof enough that it is created by a set of insanely talented graphic designers.

13. Snappa

Not having a graphic designer shouldn’t stop you from producing amazing images for social media channels. Because we have Snappa.

14. Crowdfire

A platform like Crowdfire is indispensable for content marketing. Keep your pipeline of the contents plump and automated with this amazing tool. It enjoys a 4-star rating from Capterra mainly due to the ease of use and Freemium version.

15. Spyfu

Having a sore green eye today after seeing your competitor’s paid ad topping the SERP? Come on, shrug it off and grab Spyfu to dig their secret sauce. With this research and spying tool, you can scrutinize the keywords competitors have bought, their presence at various channels, and their PPC and SEO research. In return, you get website traffic and can manage SEO ranking in a snap.

16. Keyword Tool

When it comes to SEO, you can’t leave keyword research behind. Keyword Tool is one of the keyword research tools available in the market. But what makes it different? Well, for starters, it is free and you don’t even need an account. No login means no personal information captured. Lovely, no? And what adds to this loveliness is the 99.99% reliability with long-tail keywords.

17. Sharethrough

If the title of a book were a put-off, would you even bother to read the synopsis? Why did ‘he-who-must-not-be-named’ grab the attention of the Potterheads rather than the actual name? Well, it is not a headline. But did you notice the curiosity it creates?

18. NetBase

What good is content marketing without a measurable result? Every goal, as they usually say, should be measured for success. Hence, quantify the success (or the lack thereof) using social media analytics tools. One such tool is NetBase soaring high in our recommendation list with 94% of user satisfaction.

Wrap Up!!

The last and the most paramount tool you need to create the best content marketing strategy is a fierce belief in your product No amount of content marketing tools or resources can compare to a product promoted by a set of determined marketers. Ideas flow effortlessly when the writers and marketers push for a product they actually believe in.

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