31 Content Marketing Statistics to Help You Drive Your Marketing Strategy

Outgrow
12 min readJan 11, 2024

Whether you’re a seasoned content marketer or a newbie, you can’t stay atop your game unless you know the industry’s trends. However, it’s a huge task to keep abreast of the constant changes in this highly competitive industry. In this blog, we will share 31 content marketing statistics that will help you drive your marketing strategy. From the type of content you should create and distribute to the platforms where you should promote it, you have it all in this curated list.

Blogging

1. Bloggers Dedicated 4 Hours and 10 Minutes to Writing an Article

Source: Orbitmedia

Blog is the first thing that marketer’s minds when you talk about content. So we couldn’t have started the list of content marketing statistics otherwise.

As per to multiple report, a typical blog post of 1000–2000 words takes about 4 hours to write. Yes, we know how AI tools have changed the whole dynamics and that it just takes a few minutes to get an article ready.

But AI generated content without human intervention is not the content you want to put out. It’s neither accepted by your readers nor the search engines. Google loves fresh and personalized content, and so does your audience. So it’s always worth investing that time in your content piece.

However, writing new content every day can be time-consuming. So, instead of starting from scratch, it’s a good idea to dig up your old, top-performing blogs and revamp them.

Source

2. 55% of Marketers Say Blogging Is Their #1 Inbound Marketing Priority

Source: HubSpot

Most internet users perceive blogs as an accurate source of information. This is why blogging companies are expected to grow by $584 billion by 2027. In addition, marketers that leverage blogging are also 13x more likely to achieve a positive ROI on their efforts. Doesn’t this tempt you to start blogging regularly too?

3. 66% of Bloggers Maintain a Publishing Frequency Ranging From Weekly to Monthly

Source: Orbitmedia

The more you blog the higher your chances of being found by search engines. This eventually results in more fodder for your blog visitors and social pages. Bloggers publishing 2–6 times a week have a 50% chance of reporting stronger results. If that doesn’t drive you to blog more, we don’t know what will!

4. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results.

Source: Orbitmedia

A blog is the starting point of your interaction with your target audience. It is where you start building relationships by telling your brand’s story. Given that a blog is such a melting pot of ideas that boosts growth, you should start your own blog as well. It guarantees that you stay ahead of your competitors as you will receive more leads than those who don’t blog at all!

Source

5. Visitors Stayed 40% Longer on Long-form Page Content Compared to Average Page

Source: Neilpatel

Google favors in-depth, lengthy content over short format. Reason? A long article is an indicator of quality and the amount of research that has gone into it. Neil Patel is the master of long-form, well-researched, and evidence-backed blogs. All his articles are 34000+ words and bring good traffic to his website too. He has even written a blog with examples of brands that, like him, have been able to boost website traffic by writing longer posts.

Interactive Content

6. Buyers Tend to Spend an Average of 8.5 Minutes on Static Content, Whereas Their Engagement Increases to 13 Minutes When Engaging With Interactive Content.

Source: Mediafly

Next up in the content marketing statistics list is the kind of content every marketer and buyer is looking for — interactive content!

Buyers crave experiences. They want to know all about your brand’s products and services before making a purchase decision. This means that if you want to gain their attention you will have to go beyond the one-dimensional pieces of information like blogs, e-books, and whitepapers.

Wow them with interactive content as it gives them the opportunity to impact the outcome and be better involved with your business.

7. 15% Of Customers Are Attracted to Instagram Stories Embedded With Quizzes

Source: HubSpot

The fact that quizzes sell like hotcakes is that they are high on the fun quotient and provide instant gratification. Quizzes can tap into the human desire for curiosity and self-assessment, making them appealing to users.

The potential for sharing quiz results with friends or followers on social media platforms like Instagram may also contribute to the attraction.

This content marketing statistics is a goldmine and should definitely be in your strategy.

8. Interactive Content Has 94% Higher Views Than Static Content

Source: Mediafly

Interactive content gives you a competitive edge. It also provides you with an excellent opportunity to generate better-quality leads. You can learn plenty about your targeted audience and gain in-depth knowledge of who’s really consuming the content you create, what exactly they are interested in, and what more they expect.

9. Interactive Content Garners 28% More Views Than Non-interactive Content

Source: Mediafly

Most Interactive content like quizzes, polls, assessments, forms, chatbots, and online surveys have a longer shelf-life. It can be used repeatedly without much intervention from your end. Clearly, it’s an attractive proposition you need to be spending time on.

10. Customers Who Are Fully Engaged Are 4 Times More Likely to Value Branded Messaging and 7 Times More Likely to Take Advantage of Offers From a Brand

Source: Inc

Interactive experiences enhance the retention of brand messaging when combined with traditional marketing techniques. On the other hand, a significant number of customers who are not engaged tend to become dissatisfied.

The cherry on the cake is that it also gets you more views. Definitely, one of the many advantages you would want to leverage, right?

11. Interactive Content Creates 52.6% More Engagement Than Static Content

Source: Mediafly

Buyers want to be better prepared and sure about their future purchases. So, they end up doing in-depth research and reading as much as they can. Keeping in line with their expectations you can surprise them with interactive content (which they love!) when your peers are still sending cold pitches. You will definitely grab their attention and gather more quality leads and ultimately increase sales.

Related ReadWhy Interactive Content is the Future of Digital Marketing

Visual Marketing

12. 41.5% Of Marketers Agree Content With Graphics Performs the Best

Source: Venngage

When we talk about content marketing statistics, it’s just not the text-based content we’re interested in! Let’s dive in some VISUAL-ly appealing statistics!

Images can be processed that are seen for even 1/100th of a second! Moreover, visuals are engaging, memorable, and effective and help people retain information more quickly than plain text. So, if you want your message to be conveyed, use visual cues.

13. The Keyword “Infographics” Has a Search Volume of 71000

Source: Demandsage

Infographics continue to be one of the most popular content pieces. They work because they present complex information to users in a condensed, easy-to-understand format. Being rich in colors increases people’s willingness to read them.

Have a look at one of the infographics about Science behind Virality we created on what makes content pieces go viral.

14. People Call Recall Visual Content 65% Better Than Written Content

Source: jeffbullas

Research indicates that individuals can remember 65% of visual content even after nearly three days, while written content is typically recalled at a rate of around 10% three days after reading. It’s pretty evident that visual content boosts engagement. This highlights the importance of presenting vital information or key takeaways in a graphic format.

15. 70% Of Companies Invest in Visual Marketing Through Their Content Marketing Strategies

Source: HubSpot

People are hungry for video content. It is engaging and viewers tend to retain 95% of the message when they watch a video as compared to 10% when they read a text.

16. 90% Of Businesses Use Video as Their Primary Marketing Tool

Source: Wyzowl

Video enables them to tell stories, demonstrate products or services, and connect with their audience on a deeper level. Additionally, the growing popularity of video-sharing platforms like YouTube, and social media platforms, and the increased accessibility of high-speed internet have made it easier for businesses to distribute and reach a wider audience with their video content.

Content Marketing ROI

17. Over 50% Of Marketers Are Expecting an Increase in Their Content Marketing Budget This Year

Source: Siegemedia

Inexperienced marketers propagate a myth that content marketing is expensive when the opposite is true. However, the good news is that not only is it a cheaper option but it also generates more leads as compared to traditional marketing!

18. Companies That Have a Content Marketing Strategy Report Higher Conversion Rates Falling Between 0.5–1%

Source: Marketinginsidergroup

Marketing goals can’t be achieved overnight. Marketers understand that their content marketing efforts will pay off through increased leads and revenue if they adopt a more holistic approach and align content to both the buyer’s persona and the stage buyers are at in their journey.

You should follow suit and don’t give up too soon. It’s only after a period of time that you will familiarize your prospects with your brand and increase your conversion rate.

Email Marketing

19. Email Marketing Engagement Has Increased Over the Last 12 Months According to 77% Of Marketers

Source: HubSpot

According to Indeed, email marketing has a much higher conversion rate than that of social media marketing. If you want even better results, make your emails interactive i.e. trigger an event within your email. It makes the user journey faster with fewer risks of drop-offs.

You can read how MailChimp managed to double conversions delivering interactive elements straight to a user’s inbox!

20. 26% Of Marketers Send Multiple Emails Within a Month

Source: Databox

Approximately one-third (33%) of marketers send emails on a weekly basis, while 26% of marketers send emails multiple times within a month. Sending emails multiple times per month shows a strategic approach to balance regular communication without overwhelming subscribers’ inboxes.

This frequency allows marketers to maintain engagement and provide valuable content or promotions at key intervals throughout the month. It gives them the opportunity to segment their audience and send targeted emails based on different segments’ preferences or behaviors.

21. By Personalizing Your Approach, You Can Reduce Acquisition Costs by up to 50%, Enhance the Efficiency of Marketing Spending by 10–30%, and Increase Revenues by 5–15%

Source: Mckinsey

We all love personalization. They add character to an email and make you stand out in an inbox that is crammed with thousands of emails!

Research shows that only 20% of businesses are personalizing their emails!

Someone who spots an emoji in the email subject line will obviously then — out of curiosity — click on your email. As a word of caution, however, we would like to say that don’t overuse them. Use emoticons that are relevant to the content of your email and your brand.

22. 63% Of Businesses Adjust the Frequency of Emails Sent to Subscribers Depending on Their Engagement Levels

Source: Databox

There are many consumers who prefer marketers to contact them via email. So, don’t just blog and distribute content on social media hoping that it will alone bring results. Start creating segmented campaigns and send them emails using marketing automation software.

It will save you time and help you nurture the leads, turn them into customers and influence them to make repeat purchases.

Content Distribution

23. 60% Of Marketers Create at Least 1 Piece of Content Everyday

Source: HubSpot

Marketers turn to social media because it increases both exposure and traffic. They also publish content there because it helps them earn loyal fans and gain marketplace intelligence. However, if you want to market your content on social media successfully then avoid being salesy.

Stick to being social and interactive by encouraging participation from your Instagram followers. Think of quizzes as they work like a charm.

24. 94% of B2B Marketers Use LinkedIn to Distribute Content

Source: LinkedIn

Studies show that 80% of B2B leads come from LinkedIn. It’s a clear hint that the audience that will respond to your content and business is present on LinkedIn. The same study also revealed that the other popular channels for content distribution include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).

25. 25% of all Marketers Leverage Influencer Marketing

Source: HubSpot

Although recommendations from friends or family members hold value, they are limited to one-on-one interactions. In contrast, influencers have the potential to engage with hundreds, thousands, or even millions of people.

Additionally, influencers invest significant effort in building trust with their audience, making their recommendations more compelling compared to other advertising methods.

Miscellaneous

Our awesome list of content marketing statistics is not over yet! Check out these note-worthy statistics that have benefitted many brands and can do some good to you too!

26. 73% of Successful Content Marketers Use Case Studies as Their Preferred Form of Media

Source: CMI

Start making your success stories public in the form of case studies. The facts and figures in case studies stand as a testimony of how your prospect’s peers benefited from your business solutions, products, and services. The whole idea is to create enough social proof so that you can influence your prospects and turn them into buyers.

27. In 2023, Relatable Content Is Set to Grow, With 46% Of Social Media Marketers Planning to Utilize It for the First Time

Source: HubSpot

Personalization has proven to be an effective approach in marketing. By customizing messages, offers, and experiences marketers can enhance customer engagement, improve conversion rates, and build stronger customer relationships. Let’s say it’s time you begin focusing equally on existing customers. You can learn more about custom content in this blog by Neil Patel.

28. 53% Effective Marketers Have a Documented Content Marketing Strategy

Source: ContentMarketingInstitute

In 2015 only 32% of marketers had a documented content marketing strategy. As of now, it sits at 40%. The percentage increase in the past shows that more and more marketers prefer having a documented plan. Why not start documenting yours? Overall, you will fare better than your peers who don’t have a plan at all!

29. Marketers Plan to Add More Budget Podcasting in Their Marketing Efforts in the Next 12 Months

Source: HubSpot

Content marketers’ increasing interest in podcasting can be attributed to the rise of mobile phones. Besides, the fact that it is less competitive compared to blogging adds to its popularity. Unlike reading a blog which can’t be done at all times, a podcast can be easily heard whether one’s driving, gymming, or running errands.

Podcasts have become so popular now that according to HubSpot, 28% of marketers are using them for their marketing strategies. Are you one of them?

30. 76% of Marketers Use Content Marketing To Generate Leads

Source: Parse.ly

Without leads, any business will cease to exist. In fact, lead generation is so critical that, according to HubSpot, 53% of marketers admit to having allocated half of their budget for it. But, if you find lead generation challenging like 61% of your peers then this blog is a good starting point to help you create compelling lead magnets.

31. 64% of Users Use Ad Blocker Because They Believe Ads are Annoying or Intrusive

Source: HubSpot

Adblocker Plus, the most popular ad-blocking application, has already surpassed 300 million downloads worldwide. It certainly proves that consumers hate intrusive ads. So, if not ads, how can you reach out to your prospects? CMI says through blogging. 80% of business decision-makers prefer to get company information through a series of articles than ads. Bottom line: Market yourself through valuable content.

Conclusion

Which one of these content marketing statistics did you find the most intriguing?

Engaging your audience with interactive content is definitely one innovative strategy you must try. It encourages active participation and creates memorable experiences. This approach not only captivates your audience but also provides valuable insights into their preferences and behavior.

Outgrow, a leading interactive content marketing platform has emerged as a game-changer in this space. With Outgrow, businesses can easily create a wide range of interactive content, such as quizzes, calculators, assessments, surveys, and polls. These interactive experiences enable brands to offer personalized solutions, recommendations, or results based on the user’s inputs, fostering a sense of connection and relevance.

Ready to add some interactive magic to your content after reading these content marketing statistics? You’re in for a treat! Take the first step and sign up for a delightful 7-day free trial.

If you have any further questions or requests, you can reach out to us at questions@outgrow.co.

Bon Courage!

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Outgrow

#1 B2B Tech Company in New York. Outgrow old marketing. Engage your customers with interactive calculators, quizzes and recommendations: http://bit.ly/2x1JCGC