5 Content Marketing Trends for 2022 That You Need to Follow
Content marketing is a marketing technique for creating and distributing valuable, relevant, and consistent content to attract a well-defined audience. However, content trends change each year, and companies need to constantly respond to these changes in order to stay consistent with their performance. So, if you are looking for content marketing trends to follow in 2022, you have come to the right place!!
In this blog, we are going to discuss the definition, some important statistics, and a few content marketing trends of 2022 to help you achieve your marketing goals.
Content Marketing is the process of creating and sharing content with your potential customers. It helps increase brand awareness and convinces customers to be proactive, which ultimately drives revenue.
Some Important Statistics for 2022
1. 79% of companies use content marketing to generate quality leads.
2. 88% of marketers have successfully created brand awareness, credibility, and trust in people through content marketing.
3. 84% of the marketers pay to make their content reach a much wider audience.
Content Marketing Trends of 2022
1. Podcasts Still Holding Strong
A podcast is a program, in video or audio format, that is available for download online. Podcasts, in 2022, continue to stand strong in the content marketing world. This is not surprising at all, as in 2021, the people in the U.S. alone tuned in to 15 billion hours of podcasts.
2. Championing Social Responsibility
CSR is a business model that helps companies be socially and publicly accountable. It will play a critical role in the year 2022 for content marketers, as now more than ever, customers care about brands speaking frankly and emotionally about social justice and the welfare of their employees.
3. Personalized Approaches
Personalization means customizing content according to the needs and wants of the customer, which in turn, increases customer engagement. As customers experience this personalization, they start to like the content which ultimately helps boost the engagement rates.
4. Augmented Reality
AR is an enhanced version of the real physical world that is given digital form with the help of various pieces of technology. AR is already on the radars of content marketers in 2022. This trend still sees a slower adoption by marketers, mostly due to the heavy costs involved in purchasing the right equipment for it.
5. Image Searches
Millennials are already embracing this technology, extending a brand’s reach even further into these younger generations. In 2021, image search capabilities showed up on various platforms which allowed users to make searches based on images. In 2022, this trend should be followed as it can help in furthering product searches by customers online.
Keeping the above points in the forefront of your mind, you can use various content marketing strategies along with interactive content to increase your website’s engagement and improve your conversion rates.
New and increasingly unique content marketing trends continue to become more relevant in 2022, and only by staying alert and grasping all the available opportunities can a company make a huge difference in how they reach their current and potential customers.
You can do so by following the latest trends like creating podcasts, personalized marketing, etc.