5 Types of Marketing You Should Definitely Know About

What Is Marketing?

Marketing refers to the process of attracting an audience to your product or service through delivering value. It revolves around the needs and wants of the customer. In other words, marketing is the process of delivering, communicating, and maintaining relationships with your customers.

Top 5 Types of Marketing You Need to Implement

The different marketing types can broadly be divided into two- offline and digital marketing. Let us now talk about the various types of marketing that come under the scope of digital or online marketing.

1. Social Media Marketing

The process of attracting the attention of potential customers using social media platforms is called social media marketing. These social media platforms can include Instagram, Facebook, Twitter, Snapchat, etc.

2. Influencer Marketing

Influencer marketing, as the name suggests, is the process of using influencers to market your product. Influencers are people who have a huge online presence. They have large numbers of followers who they can easily influence through their content and opinions.

3. Interactive Content Marketing

Interactive content marketing is the process of creating content that engages your audience. It helps in facilitating two-way communication between you and your audience. Thus, interactive content marketing involves delivering messages in a way that attracts users and encourages participation from them.

4. Affiliate Marketing

Affiliate marketing involves a third-party publisher either generating leads or promoting your product or service. You can also refer to it as online referral marketing.

5. Email Marketing

Email marketing is the process of promoting your product by sending a direct email to your potential customers. The main aim of email marketing is to acquire new leads and retain the existing ones. Moreover, the ROI on email marketing is extremely huge. Hence, despite being one of the oldest types of marketing, it still remains one of the most effective and classic ways of marketing.

Statistics Around Marketing Types

1. 82% of marketers actively use content marketing.


Marketing is here and it is here to stay! There is no doubt about how marketing helps in the growth of your business. And applying the right type of marketing to your strategies will exponentially grow your business. Further, once you start your marketing journey, you will see how customer acquisition and retention have become easier and quicker!


1. What is the best form of marketing?

As such, there is no best form of marketing. Each type has its own different qualities and is suitable for different scenarios. It is very subjective, one form that may suit you may not work for others.

2. What are the four P’s of marketing?

The four P’s of marketing are price, product, promotion, and place. They are not considered very important factors in marketing.



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