6 Ways Customer Reviews Can Drive Content Marketing

How To Use Customer Reviews To Fuel Your Content Marketing Strategy

Whether your team is a content marketing engine or you’re just getting started, the following shortcuts will put you well on your way to creating pieces that resonate with your audience.

Spark Ideas For High-level Topics

One of the key areas of content marketing revolves around top-of-funnel (also known as TOFU) content. TOFU content, which focuses on high-level topics, isn’t necessarily meant to sell readers on your product. Instead, it wants to engage, inform, and delight readers, with the end KPIs and goals of establishing brand awareness, increasing site traffic, and generating leads.

Identify Opportunities For Collaboration

One of the biggest trends in content marketing is guest blogging, where companies will publish articles on their blog written by an author who does not work at their organization. There are countless benefits to guest blogging, for both the host company and the guest blogger. It will increase publishing and traffic numbers for the host. Moreover, it’ll help the contributor build their personal brand — a true win-win.

Fuel Your Social Media Marketing Content

At smaller companies, content marketers may wear a lot of different hats. They’ll need to be familiar with search engine optimization, social media marketing — you name it.

Set The Stage For How-To Videos

Video has become increasingly demanded in recent years, and for good reason. It’s entertaining, consumable, and perfect for the more visual learners.

Inspire Print Materials and Ads

Today, you’ll be hard-pressed to find a restaurant that doesn’t boast a “Users love us on Yelp!” sticker in their front window. Displaying customer's accolades for all to see has become commonplace.

Discover Ideal Case Study Candidates

If you’re a B2B marketer, you’re likely familiar with case studies — printed or online documents that highlight a particular customer and how they used your product or service to solve a problem, implement a new strategy, or ultimately, push the needles on company goals.

So, What Are You Waiting For?

Content marketing is more than just blogging. It’s more than just understanding how Google’s search algorithm works or knowing how to write a case study.



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