Behemoth is the right word for content marketing initiatives if not done right. 53% of marketers say blogging is their #1 inbound marketing priority. But most marketers feel like they could be doing better.
Truth is- there are way too many content marketing tools in the market! Which one should you choose? From graphic designing to analytics- there are just way too many things to keep a track of!
So, to help you, we have collated tools from the various marketing domains with good authority and certified customer reviews.
These tools are not only satisfying the users every day but are also user-friendly and don’t throw tantrums during use. Here is a list of 7 content marketing tools that’ll shoot up your brand presence and solidify user engagement. And of course, make you go ‘WOW’!
Pro Tip: Have a look at this blog that gives out actionable content marketing tips by experts!
1. Graphic Designing with Snappa
Not having a graphic designer shouldn’t stop you from producing amazing images for social media channels. Because we have Snappa.
Now, design your graphics for any and every social media you can think of in a jiffy. Customize them with your own fonts and images too. Don’t have a professional image available? Oh, worry not. Snappa offers a million-plus high-resolution CC0 image and 200+ fonts. Resize your graphics to fit any social channel and flaunt your creativity to your team by collaborating.
What more? Pricing at $10 per month per user is attractive if you want a bit more beyond the free starter pack.
Infographics have been a crucial element for companies to promote brands and share eye-catchy facts. According to Snappa, you would only need 4 steps and less than 5 minutes to carve out such infographics. Dimensions and resizing the outcome would be taken care of by the host. Use the tool because you need not invest hours in learning first and implement later apart.
Check this video for a quick tour.
2. Interactive Marketing with Outgrow
Content marketing earns the benefits at their peak if you are using interactive marketing.
With Outgrow, you can reach the remote corners of each customer’s mind individually and spill your questions, collect their feedback and offer the right solution. Your conversion rate soars high, bounce rate turns sallow, and sharing swells almost 9 times higher than static content.
With our interactive offerings, you can identify the exit points of the customers from the sales funnel and take effective action. And how wonderful it is to have your branding on these interactive tools with logos, your trademark colors, and fonts! Such personalization pops out your brand subtly.
This car selection premade quiz by Outgrow looks not only attractive, but it also has a logo on the top, which can be customized and so are the questions. We also offer a 7 days free trial when you opt for building your own quiz.
Embed these tools as a pop-up, a chatbot, or in the full screen with 1000+ marketing tools, and earn the benefits just like VenturePact did.
VenutrePact — a marketplace for software developers and designers — revived their old marketing style with a mobile app calculator. The tool questioned the businesses about their software offerings and instantly offered the best rates leading to a click-through rate of 66%. The clear ETA invited 49% of traffic to the website.
Calculate your ROI with Outgrow here. Still having an indecisive mind to reduce your marketing legwork? Hear our customers who call us a game-changer.
3. Schedule Content with Crowdfire
A platform like Crowdfire is indispensable for content marketing. Keep your pipeline of the contents plump and automated with this amazing tool. It enjoys a 4-star rating from Capterra mainly due to the ease of use and Freemium version.
Queueing and scheduling your posts was never this simple for prime social media channels. It also suggests unfollowing the accounts, which do not revert the gestures and advises new accounts to be followed. Having an intelligent advisor by your side cements the confidence. Correct?
This advisor helps you discover the images and content your audience wants to consume and stop at. Get your content marketing rolling with Crowdfire.
Kyle Zuvella, the founder of ‘The Faraway Guide’ confides to Crowdfire as the company saw a 300% growth in website footfalls and a 200% rise in the ad revenue. That too, the timeline of success was not a year but just a few months. He also certifies the speedy functionalities of the platform and the intuitive dashboard it offers.
Need another assurance? Sergio Gomez of ‘Breakfast with Sergio’ says these wonderful words about Crowdfire.
4. Research and competitor analysis with Spyfu
Having a sore green eye today after seeing your competitor’s paid ad topping the SERP? Come on, shrug it off and grab Spyfu to dig their secret sauce. With this research and spying tool, you can scrutinize the keywords competitors have bought, their presence at various channels, and their PPC and SEO research. In return, you get website traffic and can manage SEO ranking in a snap.
Spying is fun already and Spyfu makes it easy-peasy.
As a marketer or a business, ogle around at an affordable pricing of $33 per month (billed annually). Crack which competitor is surpassing you and their insider stories on their blogs, leads, ads, etc. Holistic anatomy on keywords opportunity and SEO help you plan the game way ahead of them.
Wait; there is one more perk, only next to FREE passes. The members can grab many offers from the industry giants like ’99 Designs’, ‘DigitalMarketer Lab’, ‘adAnalysis’, etc. Hoots!
Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and happy to beat industry peers by understanding their SEO and AdWords. How the contemporaries are using the ads is a special factor of this tool and enhances his research.
Tomas Kolafa, CMO, Growth Media rated Spyfu with the highest stats. Peek at the review here.
5. Content SEO with Keyword Tool
When it comes to SEO, you can’t leave keyword research behind. Keyword Tool is one of the keyword research tools available in the market. But what makes it different? Well, for starters, it is free and you don’t even need an account. No login means no personal information captured. Lovely, no? And what adds in this loveliness is the 99.99% reliability with long-tail keywords.
The tool generates over 750 keywords from Google autocomplete instantly. It also offers keyword suggestions for other search engines like Bing, YouTube, Amazon, and app stores through the same interface. Keyword Tool is the best substitute for Google keyword planner, which demands an AdWords account.
CoinGecko — one of the satisfied clients — says this tool is great at showing country-wise keywords. It also shows how many search results are they getting as compared to the market players in the similar niche. The tool helped them to rank based on the long-tail keywords. Have a look at what they have to say here.
Test this simple yet impressive content marketing tool right away.
6. Headline Analysis with Sharethrough
If the title of a book were a put-off, would you even bother to read the synopsis? Why did ‘he-who-must-not-be-named’ grabbed the attention of the Potterheads rather than the actual name? Well, it is not a headline. But did you notice the curiosity it creates?
Same goes with the headline of a content.
What your readers see first in a post, e-book, email, or social media campaign is the headline. So you must use an analyzer like Sharethrough to bring out the curiosity or the anxiety in the readers.
This analyzer examines the headlines based on the Behavior Model theory and neuroscience. It passes a longer heading easily because they have a potential of storytelling. Thus, inviting a higher engagement. It studies the title using numerous variables that test the engagement and impression score. A headline crossing a score of 70 is considered being fit for usage.
7. Social Media Analytics with NetBase
What good is content marketing without a measurable result? Every goal, as they usually say, should be measured for success. Hence, quantify the success (or the lack thereof) using social media analytics tools. One such tool is NetBase soaring high in our recommendation list with 94% of user satisfaction.
NLP driven analytics with understanding for slangs and vernacular enables you to reckon the complex emotions of the consumers’ posts and comments. The regular analysis of hashtags, consumer behavior with demographics and content success are part of regular KPIs.
The analytics software crawls through millions of social media posts, comments, shares, and received emotions daily and generate reports.
With clients such as Yum, Coca Cola, Target, Credit Suisse, etc., NetBase is Forrester’s favorite analytics tool in content marketing.
Using NetBase analytics and KPI measurement, Burrell Communications zeroed in at comedian Keegan-Michael Key as the influencer. Burrell wanted to rev up the public awareness in Hybrid technology for their client Toyota. The brand engagement increased by 1000% and cost per engagement dipped by 96%.
Hear out what customers say about NetBase.
Final Words
Acing the social media with your content marketing is no fun game if tools like these are missing from your armor. With the consumer base getting smarter every day due to the rising awareness about the brands and worthy products, you must plan your content marketing business with the right tools that don’t tear your wallet yet are effective.
Rise above the heuristic efforts and invest in the best content marketing tools stack.
Outgrow will be back with many such recommendations soon. So stay tuned and keep a watch on our blog space.
