9 Must-Have Conversion Rate Optimization Tools In 2020

9 Tools To Increase Your Website Conversion Rate

A VentureBeat study revealed that the average ROI of using CRO tools is 223%. So, let’s dive in to discover the best conversion rate optimization tools that will boost your sales.

1. UserTesting — For Human Insight And Feedback

UserTesting will easily become your best friend as it helps you collect relevant customer insights from your target audiences.

2. Outgrow — For Interactive Content

Did you know pages with interactive content can fetch a 30–40% conversion rate at an average, as compared to 8–10% for traditional landing pages?

3. SumoMe — For List Building

Conversions follow when you have leads. And, Sumo’s List Builder is a fantastic way of converting first-time visitors into lifelong customers.

4. OptinMonster — For Exit-Intent Conversion

Exit-Intent® technology is a signature feature offered by OptinMonster that helps convert visitors, intending to abandon your website, into subscribers and customers.

5. Mention — For Social Media Monitoring

Mention is a real-time social media monitoring tool that helps you learn what people are saying about your brand online. Often, dissatisfied customers end up converting into bad influencers on social media. And, that can seriously hit your brand.

6. Owler — For Competitors’ Analysis

Owler is a tool that lets you find all the details on your competitors. It becomes easier to track the companies that you look up to and understand their growth strategies. With Owler, you can keep a tab on the industry trends and competitors, giving you an enhanced perspective of the areas you lag behind and can improve on to increase your conversion rate.

7. Magento Commerce — For Business Intelligence & Analytics

Magento Commerce is an efficient analytics platform and business intelligence tool, especially for SaaS and e-commerce companies.

8. GoSquared — For Live Chat & Action History

Going without a live chat on your website is like running an offline shop without anyone at the counter. GoSquared helps your brand be there for every visitor and engage them right when they are browsing on your website to secure conversions.

9. Optimizely — For Website A/B And Multivariate Testing

Getting traffic on your website is of no good if your website is not optimized for conversions. So, it’s clever to keep a check on what’s working out for your customers.

On The Concluding Note…

You may have the most solid foundations, quality products, and high potential. You would also be spending a considerable amount of time and effort on your marketing strategy. So, just make sure it is not all for nothing. Conversion rate optimization is a real thing! And, taking it lightly can become a wound in the long run.

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