The success of a conversion rate optimization (CRO) strategy depends on how well you define, track and analyze your key performance indicators (KPI). And, the KPIs for a CRO campaign is broadly divided into two categories — micro conversions and macro conversions.

So without further ado, let’s dig into the ins and outs of micro and macro conversions.

It’s a new day. And unsurprisingly, the digital space has managed to come up with something new. With another application, software, and platform coming up everyday, we’re all trying to build the next big thing. But only a few manage to make the cut. And this time, it’s a fun mix of social media and cryptocurrency — BitClout!

What Is the Buzz Around BitClout?

Who would want to miss a chance to bet on the popularity of figures like Elon Musk, Rihanna or even Narendra Modi to make a few quick bucks? Well, that’s what BitClout is all about. …

Imagine playing darts and never following up on your shot. You’ll never know if you need to and how to get better. That’s exactly what happens when you don’t measure the performance of your demand generation campaign.

In order to grow, one needs to analyze their actions. B2B demand generation works out only if there’s the right tracking involved.

What is demand generation?

Demand generation is a process that aims to generate awareness and induce interest in your products and services. And, every stage of the marketing funnel involves some kind of demand generation strategy to make this goal successful.

It’s exciting to see a spike in the number of your website visitors, isn’t it? Finally, that marketing strategy is working out and people are attracted to your content. Awesome! But, as you dig deeper into your website metrics dashboard, the feelings may start to fade if you find that the number of leads and conversions has remained stagnant. Ever thought of conversion rate optimization tools? Well, don’t worry — we are going to discuss them in detail.

Conversions are the fuel that keeps websites alive. Getting your audience’s attention will behold little value if you fail to capture the…

2020 was surely a troublesome year for us all. The only respite was online shopping for masks or magical wands to whisk us away to an alternate universe. Consequently, e-commerce businesses seemed to do pretty well, thanks to all our purchasing. Nonetheless, the pandemic was only one of the reasons for their success; implementing successful e-commerce marketing strategies, was the other.

Maybe you’re looking to find out what those strategies were? Or perhaps you’d like to know why they were so successful? Well, you’re in the right place! …

The 2000s saw the budding internet culture. It was around this time that the Hotmails and the LinkedIns of the world were exploring what Sean Ellis eventually came to call “growth hacking”. Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget”. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. It became the buzzword and we saw “growth hackers” cropping up left, right, and center.

Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking…

When it comes to interactive content, interactive quizzes are loved by businesses and customers alike for the amount of engagement and value they bring. And with the ability to collect a pool of relevant leads, they have quickly become every marketer’s best friend.

But if you’re not familiar with interactive quizzes, fret not! This blog will be your handy guide on why interactive quizzes have been all the rage these days. You’ll also learn how to create your very own quiz plus, the best practices to keep in mind. So, do keep reading till the end!

Interactive quizzes have been…

In today’s cutthroat competitive world, creating better products than your competitors may be hard. But demand generation for those products is even harder.

Imagine you create an online platform where users can access all the workflow tools they use in one place. Basically, your product becomes a one-stop solution for managing remote work with the whole team. Now, how would your audience know that such a product exists? Your innovation will go in vain if people don’t know that they can work more efficiently using your tools. That’s where a demand generation guide comes in.

A good demand generation strategy…

404 pages — sounds like a nightmare, right? All the lost traffic and engagement is the last thing you want on a Monday. In fact, 73.72% of people who reach a 404 error page will leave your website and not return. But, no matter how much you try, you can’t escape 404 pages. One small glitch or a typo — and a potential customer can land on a 404 page. But what if you could turn that 404 pages into a gold mine for added interaction? You heard it right!

We at Outgrow did just that. We used interactive content…

Finding the perfect landing page software for your use-case can be tough. Especially when a quick google search gives you 18,50,00,000 results. But don’t worry, we have got you covered. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021.

But first, what is a landing page?

A landing page is a standalone web page designed to make people take a particular action.These come in place when you have a certain goal in mind, eg. — generating leads for a specific campaign. So, rather than directing your audience to your general website, you can direct them to a…


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