Have you seen a blog post getting 22 million hits? Or an ebook getting as many downloads? No? Neither have we! But we do have seen something else touch that number, and cross it — a BuzzFeed quiz! Yes — the Which City Should You Actually Live In quiz has been viewed more than 22 mn times and shared 2.9 M times! Rave, but what’s the point, you may ask. Because we are going to tell you how to make a BuzzFeed quiz within a few minutes and with minimal steps!
Given the undeniable popularity of BuzzFeed-style quizzes, we believe…
‘Damn! How do they do this?’ Ain’t this the thought that strikes when you’re sucked into a black hole of Buzzfeed quizzes? As marketers (and consumers of such quizzes ourselves), we cannot afford to ignore the sheer engagement and virality of personality quizzes. Keeping all this in mind, we’re back with another set of tips on how you can create a personality quiz as engaging as Buzzfeed’s on your own!
Before we dive into the particulars of how to create a personality quiz with quiz maker software, let’s clear up some basics.
Personality quizzes are a type of outcome quiz…
In this blog, we will discuss the ins and outs of ‘How to create a chatbot’ along with the different types of interactive chatbots that you can make and some cool case studies and tips to help you excel.
In the 1960s, MIT professor Joseph Weizenbaum created the first-ever chatbot and named it ELIZA. But there was no internet back then and the use of chatbots was therefore confined. Although it took some time to popularize the use of chatbots, now it’s something that every company wants. And why won’t they? Like any other interactive content (quizzes, calculators, etc.), …
E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. That’s why we’re back with another guide for you!
This time, we’ll be noting the most feature-packed e-commerce marketing tools.
But let’s clear up a few basics about these digital marketing tools first.
E-commerce marketing tools are any websites or apps that can help make your e-commerce marketing process hassle-free. These tools can increase your efficiency whilst decreasing stress.
E-commerce has undeniably had significant growth during the pandemic. 62% of US shoppers admitted that they shop more…
Interactive content elevates content marketing. It’s a tool that accelerates the buyer’s journey, leading to an increase in your eCommerce sales.
Along with being powerful, it plays a strong supporting role — helping frame buyer needs in a way that portrays brands as value-driven and solution-oriented instead of sales-y.
And results have proven it to be highly effective too. Conversion rates are nearly 30% higher and bounce rates are 45% lower when you use interactive content as compared to standard landing pages.
Like various other industries, interactive content has managed to work its magic in the e-commerce sector as well…
Conversions; one of the most magical words that we use in our industry. Conversions happen when we successfully move a customer from browsing or considering to making an actual purchase. On the other side of that, there is a phrase we like a lot less; bounce rate. Bounce rate is the percentage of visitors who visit maybe one page on our site and then leave without further action.
Knowing what our boundaries are is a good starting point in identifying where our conversion and bounce rates lie. Depending on your industry, decent conversion rates can start around 2.35% but the…
Did you know that 45% of B2B customers say that interactive content is one of the most preferred content types?
And the claim is quite justified because interactive content helps in solving business problems. 51% of B2B clients say that interactive content is helpful in tackling business challenges.
As you proceed you will find more facts and stats that endorses the buzz around ‘interactive content’. But first, let’s understand the basics of interactive content.
Interactive Content is content that requires the audience to interact or engage with the content piece. It’s more like a two-way conversation between you and your…
The success of a conversion rate optimization (CRO) strategy depends on how well you define, track and analyze your key performance indicators (KPI). And, the KPIs for a CRO campaign is broadly divided into two categories — micro conversions and macro conversions.
So without further ado, let’s dig into the ins and outs of micro and macro conversions.
It’s a new day. And unsurprisingly, the digital space has managed to come up with something new. With another application, software, and platform coming up everyday, we’re all trying to build the next big thing. But only a few manage to make the cut. And this time, it’s a fun mix of social media and cryptocurrency — BitClout!
Who would want to miss a chance to bet on the popularity of figures like Elon Musk, Rihanna or even Narendra Modi to make a few quick bucks? Well, that’s what BitClout is all about. …
Imagine playing darts and never following up on your shot. You’ll never know if you need to and how to get better. That’s exactly what happens when you don’t measure the performance of your demand generation campaign.
In order to grow, one needs to analyze their actions. B2B demand generation works out only if there’s the right tracking involved.
What is demand generation?
Demand generation is a process that aims to generate awareness and induce interest in your products and services. And, every stage of the marketing funnel involves some kind of demand generation strategy to make this goal successful.