Finding the perfect landing page software for your use-case can be tough. Especially when a quick google search gives you 18,50,00,000 results. But don’t worry, we have got you covered. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021.

But first, what is a landing page?

A landing page is a standalone web page designed to make people take a particular action.These come in place when you have a certain goal in mind, eg. — generating leads for a specific campaign. So, rather than directing your audience to your general website, you can direct them to a…

We’re living in the age where we are constantly bombarded with content wherever we go. And it’s difficult to stand out. That’s why it’s not surprising that multiple brands have chosen to incorporate different interactive content examples in various ways within their marketing toolkit. Interactive content ensures that customers and visitors are able to have more engaging and delightful experiences before they inevitably move on to the next post, story, or video on their social media feeds. Interactive content helps with customer acquisition and engagement, which is why it has become a core part of the marketing strategy in the…

There was a time when technology was just another element of marketing. Today, technology defines marketing. Digital marketing is reaching heights like never before. And, marketers are now employing automation in every aspect possible. Since automation gives marketers the time to be more creative, everyone is trying to learn more. And, we are here to help so that you don’t miss out on the rising digital marketing trends.

Customers are becoming more specific with their demands, and the trial & error method does not work anymore. You can only expect engagement if you deliver value. …

With 3.9 billion daily email users, it’s no surprise that email marketing, particularly interactive emails, is one of the most used tools in sales funnels to generate leads and increase conversions.

In fact, according to Hubspot’s email marketing statistics, 35% of businesses send their subscribers and customers 3 to 5 emails per week.

It just shows that email marketing is still one of the most effective marketing channels for any business, especially online businesses such as eCommerce stores, blogs, and affiliate websites.

In this era of social media, influencers, and video content creators, email marketing still remains relevant for business…

Hey there! We’re back with another set of tips and ideas that might just sky-rocket your marketing strategy. And this time it’s all about how to improve your lead segmentation through interactive content.

We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that. Just to reiterate:

Segmentation of your users/leads is an absolute necessity!

And interactive content, which ensures participants have a more engaging experience with your content, is undoubtedly the most efficient way to segment your users/leads.

For those who have joined us just now, here is a…

Is the drying pipeline of leads giving you stress and anxiety attacks? Well, you’re not alone. According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Yet, we know of marketers who ace it and scale their businesses to new heights! How, you might ask? They use some of the best lead generation tools to mine a stream of qualified leads.

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Now forget the worries of outreaching and prospecting all your working hours to collect the leads because we have brought some of the best lead generation tools to stack-up your…

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Undoubtedly, a lot has happened and changed in the marketing world in the previous year. Brands are trying to get the maximum out of their marketing efforts with the tried and tested email designs. However, we anticipate some changes in the email design trends as marketers try to bring freshness to the subscriber’s inbox and level up their email marketing.

Let’s take a look at them.

1. Bold Typography will continue to play the HERO in emails

There was a time when marketers relied on visuals for playing the hero in their emails. However, bold typography has turned out to be a welcome change for email designs.

Here’s an email that…

There is no denying that content marketing is still one of the most powerful strategies B2B and B2C marketers use to get more traffic and conversions. And, when we talk about content marketing, we can’t really skip interactive content, can we? 88% of marketers say interactive content differentiates them from their competitors. This makes interactive content an inherent part of content marketing, and hence lead generation through content marketing a big hit.

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Moreover, Demand Metric estimates that content marketing costs 62% less than traditional marketing techniques, while it generates at least 3 times as many leads.

Let us show you…

Holiday Marketing has always been a head-scratcher. And since 2020 has been extraordinarily different, we thought of sharing some ideas with you for a holiday marketing campaign.

Let’s start with a happy fact — sales go up during the holidays. But hey! It’s 2020 and we are fighting an invisible enemy — the Coronavirus. And with all the restrictions, it’s obvious that we can’t expect offline holiday sales to surge.

On the other hand, we can assume that customers would prefer to buy from the comfort and safety of their homes. And according to a prediction made in Feb 2020…

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Organic marketing strategy can help you thrive only if you do it right. The following tips will all but ensure your success and help you with your lead generation and conversion without wasting your time or money.

Ideally, marketers would like to generate more leads and convert more customers with easy organic marketing strategies. However, this isn’t always possible, mostly because organic marketing isn’t taken very seriously.


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