Any time you want to peek into the minds of your target audience in order to learn more about their perception and thoughts, a survey is the way to go. Different types of surveys serve different purposes and help researchers reach decisions, find solutions, and create discussions. How satisfied are…

Every business needs a marketing strategy that is personal, effective, and enhances brand recognition and trust. One way to do this is by showing people how your product or service can make their life easier and better. That’s where Attraction Marketing comes in! It is a term used for a…

If email was important for businesses earlier, now, it is downright indispensable. Due to the pandemic, the email dependency of several organizations across the globe has grown multifold over the last couple of years. While around 70% of brands increased their email marketing workload, nearly 37% augmented their email budgets…

The Facebook-Cambridge Analytica data breach scandal that broke 4 years ago brought privacy-related conversations to the forefront. Thanks to the growing awareness around this topic and the discomfort with the idea of being tracked and re-targeted, consumers have started questioning the legitimacy of using third-party cookies to collect data without…

If you are trying to sell a product or service online, the first thing that you’ll need is a plan for making multiple landing pages. But what exactly is a landing page and how to create one for your business? In this blog, we’ll talk about everything you need to…

Content marketing is a marketing technique for creating and distributing valuable, relevant, and consistent content to attract a well-defined audience. However, content trends change each year, and companies need to constantly respond to these changes in order to stay consistent with their performance. …

Instagram is counted as one of the fastest-growing social media platforms to ever exist. The fact that the user base has skyrocketed to over 1 billion indicates why many businesses are keen to jump on the Instagram marketing bandwagon and want to develop a marketing strategy that is focused on…

SEO is all about boosting your brand’s visibility through free and organic measures. It helps in increasing the number of visitors to a company’s website, while also improving its chances of getting more customers and sales. However, SEO trends change every year and websites have to update themselves to keep…

When we look at the challenges faced by companies no matter big or small, we know that lead generation and customer engagement are on the top of that list. Due to this, marketing teams more often than not face an explosion of data that they struggle to use. …