The key to the success of any business is excellent customer support. Even if your business makes a mistake that would typically drive customers away, you could easily rectify it with superior service. In fact, putting the effort towards resolving issues swiftly and efficiently could greatly benefit your business; around…

As we move into 2023, the rise of data enrichment has enabled more companies to focus on attracting, engaging, and retaining customers. The process involves constant experimentation, as well as a keen eye on your customers’ changing preferences and motives. …

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it — 69% of businesses increased their video marketing budget. Video has clearly grown as a marketing strategy due to its effectiveness in increasing brand…

Every business relies on a steady stream of leads to grow. That is why improving lead funnel efficiency should be among a company’s top priorities. This will help in turning cold prospects into potential customers and boost overall sales performance. But well, it isn’t just a walk in the park…

Research reveals that one of the highly used forms of content marketing for marketers is email newsletters. So if you are in this game, you must already have an email list set up. But most marketers forget that having this list is just the first step. Most don’t know how…

The days are getting colder and shorter and Halloween is right behind us. Christmas trees are finding their way onto store shelves, just like Christmas marketing emails find their way into your inbox. Even if you’re not frequenting shopping malls to enjoy the Christmas Carols, you still know Christmas is…

Content marketing is the future of marketing that holds the light for it to shine bright. Statistics show that most marketers using content marketing plan to continue investing in the same in 2022. This implies that content marketing is a skill that you don’t just need to know, but master…

Marketing is a necessity for every business. But what is the most effective form of marketing? What strategies should they follow to boost their engagement? Small businesses and startups tend to find conventional marketing methods too expensive or unwieldy. So, they look for a more interactive and convenient marketing approach…

Conferences bring together customers, partners, employees, media, analysts, and others under one roof. But like everything else, recently that roof became digital too. And that’s why the concepts of online conferences and conference marketing started gaining popularity. One of the first effects of the pandemic was on the events industry…