A Complete Guide to Demand Generation [Examples+Case Studies]

What Is Demand Generation?

How Is Demand Generation Different From Lead Generation and Inbound Marketing?

  • What is the difference between demand generation and lead generation?
  • How is demand generation different from inbound marketing?

First, What Is Lead Generation?

Demand Generation vs Lead Generation

What Is Inbound Marketing?

Demand Generation vs Inbound Marketing

The Demand Generation Funnel

  • Building awareness
  • Generating interest
  • Providing consideration
  • Fulfilling intent
  • Acknowledging evaluation
  • Converting leads

1. Building goals

2. Determining the audience

3. Curating content

4. Communicating with prospects

5. Tracking and measuring data

How to Build a Demand Generation Campaign?

1. Generate a Need for Your Product/Service

a. Create Educational Content

b. Use Interactive Content

c. Add Concrete Data and Statistics

2. Identify Your Product Market

a. Offer Free Services

b. Use Lead Magnets (like Outgrow :p)

3. Increase Brand Awareness

a. Building a Social Media Presence

b. Trying Blogging and Guest Posts

How Do You Measure the Success of a Demand Generation Campaign?

Define KPIs

  • Number of meetings generated
  • Number of opportunities generated
  • Average deal size
  • Sales pipeline value
  • Customer acquisition cost
  • Cost per lead
  • Customer lifetime value
  • Average sales cycle length
  • Revenue generated against budget investment

Track data over time

What Are Some Demand Generation Strategies and Tactics That Always Work?

1. Website UX and UI

2. Content Marketing

3. Interactive Content

4. Social Media Marketing

5. Lead Scoring

6. Measuring and Optimizing

7. Aligning Sales and Marketing

8. Webinars and Podcasts

9. Ad Campaigns

10. Email Marketing

11. Free Resources

Demand Generation for B2B Marketers: The 3 Pillars

1. Lead Generation

2. Demand Capture

3. Pipeline Acceleration

Challenges to Demand Generation

1. Identifying Competent Leads

2. Creating Correct Content

3. Placing Content Properly

4. Collecting and Tracking Data

Demand Generation Examples

#1 Marketing Plan Generator — HubSpot

#2 ROI Calculator — Outgrow

#3 Idea Generator — Outgrow (Yup, we’ve got a bunch of cool tools)

What Are Some Demand Generation Tools That You Should Try?

Conclusion

--

--

--

#1 B2B Tech Company in New York. Outgrow old marketing. Engage your customers with interactive calculators, quizzes and recommendations: http://bit.ly/2x1JCGC

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to choose an e-commerce platform: 11 things to consider

The Future of onXmaps

8 Things a Visitor Will Look For In Your Website

How to Create a Successful Loyalty Program for your Barber Shop

Stream NFT Marketplace Rebranding Event: Your Chance to Win $5000 Worth of STRM & GSTRM

10 Great Podcasts From The Last 90 Days

People don’t care much about your products or services. They are too focused on themselves.

Why is Siloed Thinking Bad for Customer Happiness Scores

Victoria Greene

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Outgrow

Outgrow

#1 B2B Tech Company in New York. Outgrow old marketing. Engage your customers with interactive calculators, quizzes and recommendations: http://bit.ly/2x1JCGC

More from Medium

5 Things Every Small Business Should Know About Marketing

7 Benefits of Telemarketing for Small Businesses

Why Would A Visionary ​CEO and Business Owner Need an Online Business Manager?

Get Noticed. Build a Powerful Brand for your Business