Common Content Marketing Mistakes That You Should Avoid In 2021[Infographics]

3 min readJan 5, 2022

To have a good content marketing strategy, you need to create high-quality content that drives profitable customer action or vice versa. But creating relevant and useful content consistently is not a piece of cake. Hence, most content marketers end up getting penalized for their mistakes which ultimately plagues their content marketing strategy. So, here we are with an infographic on some common content marketing mistakes that all marketers should try to avoid.

So without further ado, let us take you through our detailed infographic on some of the most common content marketing mistakes.


Seems complicated? Don’t worry, after all, human beings are bound to get confused and make mistakes. But to move towards perfection, we need to learn from our mistakes. Keeping this in mind, let’s take you through a quick recap of the common content marketing mistakes that you need to avoid.

1) Not Knowing Your Niche Audience:

A common mistake that most content marketers make in the early phase of their business is not having a clear idea of who their target audience is. So instead of writing for a general audience, a good starting point would be to create content that is personalized according to your target market.

2) Not Using Data to Build Your Content Marketing Strategy:

55% of customers have said that the content they get from brands is not interesting or relevant to them. This is because most content marketers either don’t research what kind of content their audience wants or they don’t analyze the data regarding the best or worst performing content to build their content marketing strategy.

3) Not Using Multiple Forms of Content:

It’s important to create content that is informative, conversational, and interactive at the same time. If you use content that is static and one-way in nature, you will lose your audience.

4) Not Reviewing Content Marketing Performance:

Try to review your content marketing performance at least once every three months. Analyzing the performance of previous strategies plays an important role in building an effective content marketing strategy.

5) Using Too Much Promotional Content:

Promoting content on social media is a great way to improve brand awareness. But too much promotional content will depict your company as a self-serving brand.

6) Not Considering Expert’s Advice:

Learning from others’ mistakes, ideas and advice are always helpful to perform well irrespective of the sector or industry. Similarly, for content marketing, you should always check what’s outside your niche and what’s trending before starting your own content marketing strategy.


Now that you have an idea about common mistakes any content marketer can make, make sure you avoid them! Don’t bind your content marketing strategy with high penalties which are actually easily avoidable.

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