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In this fast-paced, competitive world of digital marketing, driving traffic to your website is half the battle. Moreover, for the long-term sustainable growth of your company, encouraging the traffic to buy from you and then converting them into qualified leads is extremely crucial. So, in this article, we will walk you through a simple guide on Conversion Rate Optimization (CRO).
Summary
Nothing is better than a quick summary. So, without wasting much time, let’s quickly go through the important tips on CRO in case you missed any.
What is CRO?
The process of converting website visitors into leads or leads into customers is called a conversion. The rate at which you convert visitors into leads is called conversion rate.
A high-converting website is one that is optimized for pushing the maximum number of visitors through the sales funnel and eventually converting them into your customers. But how do you optimize your website? This is where conversion rate optimization comes into the picture.
Firstly, you need to calculate your website conversion rate.
Conversion Rate = (No of conversions / total traffic) *100
The higher the conversion rate, the better is your website’s performance towards achieving your company’s goals. But if it’s low, it needs to be optimized with a well-researched plan in order to boost your conversion rate. This process of optimizing your website and content is called conversion rate optimization.
Fun Fact- Did you know that the average conversion rate of e-commerce websites globally is 2.17% and in 2020, the US was on top with 2.57%?
CRO Marketing Tips to Try:
Here are some CRO marketing tips to try and implement on your website for effective results-
1) Define Your CRO Goals:
Define your goals and dig deeper into your previous well-performing blogs and landing pages to understand what your audience is looking for and customize your content accordingly.
2) Test, Evaluate, and Measure Your CRO Program Results:
Analyze your CRO program elements and optimize them for more conversions. Try, Evaluate and Measure all landing page designs and implement the best design for better results.
3) Call-To-Action (CTAs):
Text-based CTAs with interactive graphics and fonts are powerful tools to enhance your website conversion rate. Add them strategically throughout your website.
4) Optimize Your Content Marketing:
Optimize your content and blog posts with interactive content and trending keywords. Run an A/B test to identify the best content features for your target audience.
5) Enhance the Website Features to Generate Qualified Leads:
CRO brings in better sales. But if there are lots of hurdles for visitors to complete the sales process, it will affect your conversion rate. Try to enhance your website and landing page features in order to remove the friction from your sales process. This will make the entire sales journey extremely smooth and seamless for your customers.
Conclusion
From driving traffic to your website to converting them into customers, each and every stage is equally important to get the best out of your digital marketing strategy. Give yourself some time to understand every aspect of the marketing canvas and paint it with a customized strategy to increase your sales and excel within your industry.
Now that you’ve understood the importance of conversion rate optimization, why don’t you sign up for Outgrow’s free trial and create interactive content to achieve a better conversion rate?
