How to Create a Branding Strategy for a Small Business?

Summary

Introduction

Why Branding is Important?

1) The Deciding Factor for Consumers:

2) Gives Your Business an Identity:

3) Makes Your Business Memorable:

4) Supports Your Marketing Efforts:

The 7 Steps Of Brand Development:

1) Decide Your Brand’s Purpose:

2) Research Your Competitor Brands:

3) Decide on Your Target Audience:

4) Set Your Brand’s Style:

5) Develop Your Brand’s Message:

6) Create Brand’s Visual Identity:

7) Integrate Your Branding Strategy with Marketing:

Conclusion

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