How to Improve Your Social Media Reach [Stats & Steps]

What Is Social Media Reach?

Social media reach is the number of people who see the content posted across social media platforms. It shows how users see and interact with your content. Marketing departments may measure this metric to understand whether their content is effective or not.

Why Is It Significant?

Social media reach measures unique visitors, rather than counting the same viewer multiple times. Since it avoids duplicity, it gives you a better and more accurate idea of how many individual prospects you have. Additionally, when you track your reach for a long time, you are in a position to measure your brand awareness growth as well.

Average Reach of Different Social Media Platforms

1. The average reach of an organic post on a Facebook Page is around 5.20%.

How to Increase Your Reach?

There are multiple ways to increase your reach on social media. Let’s look at some of the most effective ones.

1. Develop a Content Strategy

If you want your content to perform well on social media, you need to develop a solid content strategy. Put some thought into the type of content you are posting. The ‘when’ and the ‘where’ also matters. The main aim should be giving out value to your audience. And the best way of ensuring this is by understanding your audience and strategizing accordingly.

2. Create Interactive Content

Interactive Content is your pathway to engagement. It provides real value and brings in new traffic to your page. So, the more engaging and interactive your content is, the more relatable it will feel. Besides, your reach increases when your share rates are high, and interactive content ensures just that.

3. Be Consistent

When it comes to social media, consistency is the key. You need to focus on posting regularly at the right times. This will help you in maintaining a solid online presence.

4. Familiarize Yourself With Algorithms

Social media platforms keep changing their algorithms from time to time. To ensure that your reach doesn’t go down, you need to be up to date. Post content according to ongoing trends and stats based on the current algorithms.

Some Important Stats Around Reach

1. It has been noticed that more than half of the world now uses social media i.e. 58.4%.


In this blog, we saw how social media can help you with marketing and how increasing your social media reach can benefit you. We’ve already established how social media reach is a good metric to give you important insights into your performance online. Hence, improving your social media reach will eventually grow your business.


1. How do you measure social media reach?



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


#1 B2B Tech Company in New York. Outgrow old marketing. Engage your customers with interactive calculators, quizzes and recommendations: