How to Make a BuzzFeed Quiz: Everything You Need to Know!

Have you seen a blog post getting 22 million hits? Or an ebook getting as many downloads? No? Neither have we! But we do have seen something else touch that number, and cross it — a BuzzFeed quiz! Yes — the Which City Should You Actually Live In quiz has been viewed more than 22 mn times and shared 2.9 M times! Rave, but what’s the point, you may ask. Because we are going to tell you how to make a BuzzFeed quiz within a few minutes and with minimal steps!

Given the undeniable popularity of BuzzFeed-style quizzes, we believe it should be a key component of your inbound marketing strategy. Since everyone loves taking them, marketers should use them to increase their social media presence and get more traffic and leads. So today, we’ll answer all your questions about how to make a Buzzfeed quiz. Let’s begin?

Firstly, What Is a BuzzFeed Style Quiz?

Did you know that 96% of users who start BuzzFeed quizzes finish them? Well, it’s true. BuzzFeed quizzes are engaging and they provide personalized outcomes. Who would want to stop midway?

Why Do BuzzFeed Quizzes Work?

1. They Are Fun

For example, on April Fool’s day, wouldn’t you find this quiz fun? It’s almost forcing you to click on it.

2. They Are Personal

3. They Are Shareable

We don’t want to steal the chance of sharing joy from people, do we? And that’s why we use BuzzFeed quizzes. They can be shared in a matter of a few clicks. This makes them even more successful.

Types of BuzzFeed Quizzes

The most common type of BuzzFeed quizzes are:

1. Multiple Choice Quizzes

2. Open-Ended Quizzes

3. Yes or No Quizzes

4. Polls

5. Fill in the Blanks

Top Features of No-Code Buzzfeed Quiz Maker

Boosts Lead Generation

The logic’s simple. When you offer your audience something as cool as this, they’d be so excited to see the results page that they’ll happily share their contact information. You can then use this data to reach out to them. Interactive content like quizzes generates leads because they add value to your audience.

Easy to Create

Avant-Garde Analytics

And, that’s what Outgrow’s Analytics tab is for. It helps you review the detailed analytics for each quiz. You have the access to the granular detail of each visit on each quiz. Isn’t that great? See for yourself. Signup for free now!

How to Create a BuzzFeed Personality Quiz?

1. Before We Move on, Let’s Select the Type of Quiz

A BuzzFeed-style quiz is an outcome quiz since it gives you an outcome (an insightful one at that!) based on the answers you give. Thus, go for that option.

Next, you get to select a template of your choice. Depending on the type of questions you want to ask, and the options you’d like to give (numerical/text input, dropdown, single select, multi-select), you can pick a template.

2. Building the Actual Experience

– Let’s start with the questions for now

You can add the questions from the left panel and edit the text and options in the right panel.

– Now create the set of all possible outcomes

To make the quiz more engaging, we suggest you use as many visual elements as possible. In this case, you can add a corresponding image or gif to go with each outcome.

Besides, make sure the copy of your outcome is positive, encouraging, and uplifting. You can’t expect people to share your quiz if you show them in a bad light in the outcome!

Related Read: 8 Tips to Make the Most out of Your Quiz Results Page

– Now, it’s mapping-time!

When the user selects an option, then the outcomes mapped to that option get a score of 1. Whichever outcome gets the most number of 1s, is then displayed as the result at the end.

And voila! your outcome quiz is ready!

However, is that all you want to do? Create a fun engagement avenue for your prospects? No, you want leads! Let’s see how you can do that.

3. Capturing Those Leads

Here you can create and add a lead form to your quiz. You can choose to place your lead gen form at three junctures — on the welcome screen, after the questions, and after the results.

Tip: While what you select may vary on a case-to-case basis, we recommend placing it after the questions. That is when you get the maximum conversions, in our experience.

Note: Did you know? Outgrow has an awesome feature called progressive profiling that helps you better optimize your lead forms. Read more about it here.

Now that you’re ready to capture the lead data, the next step is to get your quiz out there.

4. Think Search Engines!

You’re all set to go live now! This is what the Facebook preview will look like –

Things to Keep in Mind When Creating a BuzzFeed Style Quiz

1. Buzzfeed Style How to Quizzes: Titles & Themes

So, how is it that they manage to do so? The answer’s pretty simple: they make the quiz ABOUT YOU in many different ways. And, it’s not just the very obvious use of personal pronouns like “you” or “yourself”, in the title and in subtext. They work out the themes quite carefully so that you can’t say no to taking it! Let’s analyze a few quiz titles and their impact on us.

Let’s see some examples:

And of course, who wouldn’t like a quiz on F.R.I.E.N.D.S? This quiz tests your knowledge of the first episode of the show. Anything that challenges you is obviously fun!

The next quiz, in particular, tests YOUR knowledge of Simpsons. The “infuriating hard quiz” triggers YOU into finding out whether it is hard as it claims to be, especially if you are a real fan and not another binge watcher!

Then there are “Which (blank) are you?” quizzes that perform well. Human beings, by nature, are curious about themselves. We also spend most of our time thinking about our thoughts, our personalities, etc. Perhaps that’s why the “Which (blank) are you?” title works so well…

A research study analyzed 454 BuzzFeed quiz titles, divided into two categories; ones that had “which”, “are”, “you” words, and the others that didn’t. The average views of the former category quizzes were staggeringly higher than the latter. Here’s the proof:

Then there are celebrity quizzes. Burton in her HuffPost interview said: “Another thing that works really well is tapping into fandom. People who self-identify as dog people or as “Friends” fans get really excited about “What Kind Of Dog Are You?” and “Which ‘Friends’ Character Are You?”. I think everybody plays that game, in their heads or with their friends already. So they want to see what an objective source is going to tell them.”

2. Visual Cues and Images

Images like these help to spice things up and give each quiz its own personality. Even color-coding question and answer sections can go a long way. We perceive information in images.

Imagine the amount of visual content we are exposed to every day in the form of tv ads, body language, etc. It comes as no surprise then that images perform better than text because the human brain processes images 60,000 times faster than text! So, don’t forget how important role images play in an interactive medium such as a quiz.

Now, if these images are replaced with just text. Would it be as interactive as it is right now? As a final word on the usage of images: choose them carefully. They should communicate their thoughts clearly and the words and images used must complement each other.

3. Questions

Now, just to verify if ‘you’ is really a game-changer, let’s take the same study that we referenced earlier. A BuzzFeed quiz categorized based on how many personal pronouns i.e. ‘i’, ‘you’, ‘me’ are present in the questions of each quiz. The results revealed that a quiz with about 30–34 personal pronouns in its content generated the maximum number of views.

Make sure you are using an ample amount of personal pronouns in order to lend a conversational tone to your quiz.

Want to Create Buzzfeed Style Quizzes? We’ve got you covered with our Creatives Guide to Viral Quizzes. Download it here.

4. Write Positive Results

A study confirms that quiz results with positive words like ‘awesome’, ‘excellent’, and ‘great’ get tweeted more than those that don’t have any kind of positive reinforcement. When quiz takers see uplifting results they want the world to know and also compare their results with their peers.

It gives every kind of person a chance to show who they are and what sets them apart. Moreover, it sets the ground for a conversation!

Now, even when people know that the results don’t actually have a scientific basis, they still go on and share the results. Also, if you see in the screenshot below, a quiz taker who doesn’t even watch Game of Thrones goes on to take it and shares her results. That’s how big the quiz craze is!

That’s how you get people to talk!

Talking about how many times a quiz is shared, BuzzSumo confirms that on average it gets shared about 1,900 times. Oh and by the way, if you’re not living under the rocks, BuzzFeed quizzes are so much fun that celebrities take them too. Here’s a photograph of Rupert Murdoch getting Rupert Murdoch as an answer to the quiz, ‘Which Billionaire Tycoon Are You?‘. Talk about quizzes going meta!

5. Watch the Length of the Quiz

One of the simplest reasons for this is that people don’t have much time and attention to spare. There’s so much going on in the internet world that if you bore them with a lot of content or make them put more effort, they are likely to exit the page.

And, as it is, by now all of us do know that our attention span is less than that of a goldfish, i.e., barely 8 seconds! Can’t take a risk, right?

6. Easy to share

Talking about data, 84% of shares of quizzes happen on Facebook. You too should give your users options to share your content across social networks like Facebook, Twitter, Linked In, Google.


So, get going and create quizzes that will bring you results in your business! Start your free trial now!

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