How to Use and Make Lead Generation Chatbots? [7 Ways]

What Is a Lead Generation Chatbot?

As the name suggests, a lead generation chatbot is a chatbot designed mainly to identify potential customers. It could be AI/NLP-based or rule-based bots.

Advantages of Using Chatbots for Lead Generation

Now that you know what a lead generation chatbot is let’s see how it can boost your marketing efforts. So, if you are not yet convinced about making a lead generation bot for your business, it is time to talk about the advantages of this excellent gift of technology.

1. Provides Personalized Experiences

Traditionally websites would add a boring form to capture leads, which, let’s face it, is pointless since not many people go for it. A chatbot, on the other hand, has a conversational quality to it, where there is a back-and-forth information exchange.

2. Improves Overall Customer Engagement

The most challenging aspect of converting a visitor into a qualified lead is to engage them enough to discover your value. Well, easier said than done.

3. Increases Conversion Rates

One of the most important conversions in B2B websites is a lead form submission. The average conversion rate on a website is a little over 2%. Yes, it sounds bleak, but there is something you can do about it.

4. Round-the-clock Availability

Chatbots cannot replace humans. That is a fact. However, humans cannot be available around the clock to respond to all the inquiries and queries of the leads and clients.

5. Saves Money and Easy-to-build

Creating a chatbot is easy, especially when you choose no-code technology. A no-code chatbot builder like Outgrow’s chatbot builder lets you make a chatbot in minutes for a fraction of the cost of traditional customer support and sales setup.

How to Use Chatbots for Lead Generation?

We have been building up to this moment, and it is time we got into the details. Making a lead generation chatbot is one thing, but knowing how to use it for your specific goals (lead generation in this case) is an entirely different ballgame. So, let’s see how you can utilize a chatbot to up your lead generation game.

1. Greet Visitors With a Short & Interesting Welcome Message

The most significant plus point of using a chatbot for lead generation is that you can personalize the entire experience.

2. Ask Conversational Questions to Collect Data Naturally

Data is one of the most powerful assets to possess, especially if you’re a marketer.

3. Retarget Site Visitors Who Engaged With Your Brand

Retargeting is one of the most effective ways to increase conversions. However, it is not easy to reach the site visitors if they leave your site without sharing any details. But how do you make sure that this doesn’t happen?

4. Talk to Visitors in Their Native Language

Communication is foiled when everyone is speaking in different languages. So, if you want to serve customers all across the globe, you need to ensure that you talk to them in a language they are most comfortable using.

5. Integrate Chatbot With Marketing Automation and CRM

Chatbots work as a great tool for lead generation. Their efficiency and scope can be boosted by integrating your chatbot with marketing automation tools like ActiveCampaign, Sharpspring, etc., and CRM tools like Zoho CRM, Salesforce, etc.

6. Pick up Where You Left off With Personalized Messaging

Once a customer has engaged with your chatbot and has shown some interest, chances are, they are almost ready to convert.

7. Set up Live Agent Handoffs for Special Scenarios

Not every query or issue can be taken care of by a chatbot. It is important to prepare for such scenarios by setting up rules for situations where a chatbot may hit a wall.

How to Make a Lead Generation Chatbot in 3 Easy Steps?

We have already discussed all the unique ways in which your website chatbot can help you generate leads and even qualify them for you. Now, let’s talk about how to create a lead generation chatbot.

Conclusion

A chatbot can do wonders for your lead generation efforts when you know what to do with it. The underlying idea is to make the visitor comfortable. This gives them an experience they will cherish, and hopefully keep them coming back to your website for more.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Outgrow

Outgrow

#1 B2B Tech Company in New York. Outgrow old marketing. Engage your customers with interactive calculators, quizzes and recommendations: http://bit.ly/2x1JCGC