Instagram is counted as one of the fastest-growing social media platforms to ever exist. The fact that the user base has skyrocketed to over 1 billion indicates why many businesses are keen to jump on the Instagram marketing bandwagon and want to develop a marketing strategy that is focused on Instagram.
But get one thing straight: getting your Instagram marketing strategy right is no walk in the park. You must learn the ins and outs of the platform to create a strategy that ushers in conversions and engagements.
The good news is that this guide will take you through the dynamics of a good Instagram marketing strategy in an actionable and precise way.
Summary
Instagram is the second most accessed network after Facebook. In fact, the popular visual-first-based social media website sees over one billion active monthly users and 500 million daily Instagram Stories.
While videos and photos are great content for an Instagram marketing strategy, the content that you post and how often you post is what really decides the number of followers a brand has on social media.
Some Facts About Instagram and Marketing
1. 71% of businesses in the U.S. use Instagram as a means to advertise their product
2. 90% of Instagram users follow a business. And out of that percentage, 84% of the users have found a new product through ads on Instagram
3. Almost 45% of Instagram’s users are between the age of 18 and 44. The largest age group is 18–34 years old, consisting of 62.2% of all users.
4. The number of Instagram users is increasing at a very fast rate. As of January 2022, the United States had 159.75 million Instagram users.
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Why Market on Instagram?
Instagram’s primary advantage is its visual nature which a business can make the most of. The interaction can range from them interacting with their audience to promoting their product.
Video, imagery, and illustration are all great content fits, but the Instagram marketing strategy that you choose will ultimately result in determining what type of content to publish and how often to publish it.
Hence, creating a strategy before choosing a new social media platform will keep you focused on your goals and your audience.
How to Create the Perfect Instagram Marketing Strategy?
1. Set Goals for Instagram
Whatever your reason for being on Instagram be, be it to post UGC along with your product or leverage the platform to show your brand portfolio. You must have a set purpose and goal so you can justify your investments.
2. Determine Target Audience for Instagram
Decide on your target audience before you start. This can be done by monitoring popular events and hashtags related to your business. This will help in determining what type of audience you are looking for.
3. Perform Competitive Analysis
It does not hurt to scope out your competitors. So, do an analysis of your competitors. By doing this you may find out about their missed opportunity and capitalize on this advantage.
4. Configure Your Post Calendar
Fill up this calendar with pre-planned post types, captions, the hashtags that you will be using, and the posting schedule. As a result, this will make your post calendar a great place to record any key events to highlight on your Instagram account.
5. Build Consistency for Your Brand
Random content confuses your audience and can cause you to lose followers. To determine what the personality and aesthetic of the page will be, try to answer the question, “ What are your brand values and how would your customers define your brand?”
6. Grow Your Follower Base
Growing a following takes major time and energy. And even though the method of buying followers is getting very popular, it is not an option as it doesn’t really help in driving engagement and the changes in Instagram’s API will remove these followers anyway.
To increase your reach and following, you can now create an iron-clad strategy. And don’t forget to promote your business on Instagram by giveaway contests, promotional deals, teasers, and live launches. The possibilities are endless. So, start now!
Conclusion
A well-planned Instagram marketing strategy is everything you need to launch your business in the most engaging way.
So, if you are determined to take your business to Instagram, do some research and come up with some great Instagram marketing strategies.
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