Instagram Marketing Strategy — Everything You Need to Know!


Instagram is the second most accessed network after Facebook. In fact, the popular visual-first-based social media website sees over one billion active monthly users and 500 million daily Instagram Stories.

Some Facts About Instagram and Marketing

1. 71% of businesses in the U.S. use Instagram as a means to advertise their product

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Why Market on Instagram?

Instagram’s primary advantage is its visual nature which a business can make the most of. The interaction can range from them interacting with their audience to promoting their product.

How to Create the Perfect Instagram Marketing Strategy?

1. Set Goals for Instagram

Whatever your reason for being on Instagram be, be it to post UGC along with your product or leverage the platform to show your brand portfolio. You must have a set purpose and goal so you can justify your investments.

2. Determine Target Audience for Instagram

Decide on your target audience before you start. This can be done by monitoring popular events and hashtags related to your business. This will help in determining what type of audience you are looking for.

3. Perform Competitive Analysis

It does not hurt to scope out your competitors. So, do an analysis of your competitors. By doing this you may find out about their missed opportunity and capitalize on this advantage.

4. Configure Your Post Calendar

Fill up this calendar with pre-planned post types, captions, the hashtags that you will be using, and the posting schedule. As a result, this will make your post calendar a great place to record any key events to highlight on your Instagram account.

5. Build Consistency for Your Brand

Random content confuses your audience and can cause you to lose followers. To determine what the personality and aesthetic of the page will be, try to answer the question, “ What are your brand values and how would your customers define your brand?”

6. Grow Your Follower Base

Growing a following takes major time and energy. And even though the method of buying followers is getting very popular, it is not an option as it doesn’t really help in driving engagement and the changes in Instagram’s API will remove these followers anyway.


A well-planned Instagram marketing strategy is everything you need to launch your business in the most engaging way.



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