Please Don’t Go! : 9 Ways to Power up Exit Intent Pop Ups for More Leads

1) Design

Design won’t save the world, but it damn sure will make it look good. Same goes for exit intent pop ups. Make your pop up look so good that the visitor is forced to stay with you. The design of the pop up must be in sync with the rest of the website — its color, font, and design. Meanwhile, it is equally important to understand the difference between ‘enticing’ and ‘flashy’. Don’t want your customers to detract from the message you want to convey, right?

2) Employ Humor and Wit

Now that we have covered how the pop up is going to look, let’s discuss what it is going to say. According to research, almost 80% of college kids remember the ads that make them laugh and influence further buying practice. If someone decides to leave your website without engaging, lure them in by making them laugh. Take a look at this article by Cloudnames to understand just why pop ups may lead to lots of LOL’s- lot of leads, of course.

3) Offering Giveaways and Discounts

When does anyone ever refuse a free treat? Sometimes, customers are not ready to commit to your product/services. What do you do in such a situation? Give them a taste of it for free! Offer discounts, giveaways, free trials etc. to the customers through the exit intent pop ups.

4) Segmenting

Arthur Schopenhauer once said ‘talent hits a target no one else can hit; genius hits a target no one else can see’. This seemingly unrelated quote can teach us a lot about segmenting the exit intent pop ups. Non-segmented pop ups can not only make you miss out on lead opportunities but also provide a bad user experience. The pop up must be related to what the customer was browsing on your website. For instance, if someone is browsing through the women’s apparel section of your ecommerce website, do not showcase a pop up featuring men’s apparel. Don’t make a shot in the dark, you might just kill a prospect.

5) Personalization

This tip can be easily confused with segmentation. Since we started that topic with a defining quote, it’s only fair we do the same here. This quote by Saul Alinsky will help you differentiate between the two: “pick the target, freeze it, personalize it, and polarize it.” You have already picked the target, now it’s time to personalize it. Mold the content of the pop up in a way that seems personal to the customer. Incorporate personal pronouns to speak directly to the user and make your pop up sound conversational.

6) Use Interactive Experience

Interactive experiences have been proved to enhance conversion rate by 40–50%. They allow the visitors to be an active participant with your website. This is a great tactic to make the customer stay with you. In fact, 81% of Marketers think interactive content grabs readers’ attention and gives an opportunity to gather prospects. Now that’s killing two birds with one stone.

7) Optimize for Mobile

Chances are that half of your website visitors are browsing it on their phone. 49.7% of them, to be precise. If you do not optimize your exit intent pop up, equal chances are you will miss out on those leads. You can use the same pop up for computers and mobile screens. However, the CTA and text have to be optimally placed. You will be surprised how these little efforts make for a far higher engagement rate.

8) Offer Resources

Offering something valuable to the consumers will never disappoint them. Or you, for that matter. You can employ useful resources to convince visitors you are worthy of their time. The best way to do this would be to offer resources like checklists, ebooks, and templates to redirect them to the pages that will bring you more sales. Additionally, you can use these resources to gain prospects.

9) Recommendation

Product recommendation is not really a new move in the market, but using it as a tactic for making consumers stay? That’s genius! Here are two statistics to better prove our point:

As we bid farewell…

We have just spilled the tea on the best ways to optimize your exit intent pop up. What’s better than having convinced a person to stay?

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