Picture this: You’re a business owner on a mission to grow your customer base and skyrocket your revenue. But a crucial puzzle piece is missing — the ability to consistently attract high-quality leads.
Traditional lead generation methods are no longer enough in today’s digital landscape. Cold calls and generic email blasts won’t cut it anymore.
That’s where powerful lead generation tools step in, offering a new approach that’s targeted, efficient, and conversion-driven. They empower businesses to generate quality leads and optimize conversion strategies, increasing sales and business growth.
However, with so many B2B lead generation tools available, choosing the ones that align with your business goals and objectives is essential.
This blog will explore the best lead generation tools for different types of business requirements. But before checking out the tools, let’s understand what a lead generation tool is and what features should you look for before choosing one.
What Is a Lead Generation Tool?
Lead generation tools are specialized software applications designed to help businesses attract, capture, and nurture potential customers, commonly referred to as leads.
These tools automate and streamline the lead generation process, simplifying the task of identifying and engaging with the target audience for companies.
Lead capture pages, and forms collect essential details from interested prospects. Besides, lead generation focuses on the top of the sales funnel, capturing leads from various online channels, such as email, social media, and landing pages.
Must-Have Features to Look for in a Lead Generation Tool
Let’s look at each key feature you must consider when evaluating a lead generation tool.
1. SEO Capabilities: Generating leads online requires a powerful tool to position your business for success. This means apart from creating an eye-catching lead magnet; you also need to optimize your content piece for search engines. Because that’s how you are going to rank on the search engines and be visible to your audience.
A good lead generation tool should allow you to customize SEO titles with the right keywords, craft captivating meta descriptions to entice clicks and optimize featured images for maximum visual appeal.
For example, Outgrow is a powerful lead generation solution that comes with amazing SEO settings (more on the tool later).
2. Lead Management: Effective lead management is essential for capturing, organizing, and nurturing leads throughout the sales funnel. Look for a tool to capture leads from various sources, such as contact forms, landing pages, and social media.
It should provide a centralized database to store and manage leads, with features like lead scoring, tagging, and segmentation to prioritize and categorize leads effectively.
3. Automation: Your marketing automation strategies play a crucial role in lead generation. Yes, you read it right. Automation capabilities can significantly streamline your lead-generation efforts. Hence, look for a tool that offers automation features like email marketing automation, lead nurturing workflows, and automated follow-ups.
This allows you to engage with leads at scale, saving time and effort while maintaining personalized communication.
4. Good Customer Service: Reliable customer service is crucial when using any tool or software. Look for a lead generation tool provider that offers responsive and knowledgeable customer service.
This ensures you can get timely assistance, resolve issues promptly, and make the most of the tool’s features. Consider factors such as the availability of support channels (email, chat, phone), documentation, user forums, and online resources.
5. Customizable landing pages: Some online lead generation tools can create landing pages customized to specific campaigns, allowing businesses to optimize the user experience and improve conversion rates.
These pages can align with branding guidelines, incorporate compelling visuals and content, and capture relevant lead information.
6. Integration with CRM: Look for ETL tools that seamlessly integrate with Customer Relationship Management (CRM) systems, enabling the automatic transfer of captured leads into the CRM database.
This integration streamlines lead management processes, ensuring leads are effectively tracked, assigned, and nurtured through personalized communication and follow-ups.
Considering these features, it’s time for you to select a tool that aligns with your needs, improves your overall lead-generation process, and helps drive business growth.
Best Lead Generation Tools for B2B
Here are different categories of the best lead generation tools for B2B:
On-page Lead Generation Tools
1. Outgrow
If you ever felt like you needed more than static content and traditional approaches to give you the best ROI, you would find this one interesting! Yes, you guessed it right, we are talking about interactive content.
It is a dynamic and engaging form of content that encourages active participation from users rather than passive consumption. Unlike static content, which includes traditional text-based articles or images, interactive content requires users to interact with it actively.
Moreover, interactive content is known to provide personalized and real-time solutions. This encourages users to take immediate actions like providing their contact information or engaging with your brand meaningfully.
Outgrow is a time-tested lead generation tool that captures and engages prospects with the help of interactive content. It’s an innovative on-page lead generation software that empowers you to create highly engaging and interactive experiences for your audience.
Want some proof? Check out this case study where Golf Avenue saw a remarkable surge of 82,705 leads and 248k+ visits by creating a quiz for their website.
Some of the interactive experiences that Outgrow enables you to create include:
- Quizzes
- Assessments
- Calculators
- Polls
- Forms and Surveys
- Ecommerce Recommendations
- Chatbots
- Giveaways and Contests
These are trendy lead-generating content pieces that the marketing world is going gaga over. We bet you know about the viral BuzzFeed quizzes — again, brilliant lead magnets!
And did you know that 53% of marketers are planning to invest more in interactive content in 2023?
Salient Features:
- Effective lead generation forms at the start or end of any interactive content to secure relevant leads
- Custom result reports that can be designed as comprehensive and visually attractive as you wish.
- AI-powered tool to build awe-inspiring content like quizzes, calculators, and forms.
- Lets you fetch data from third-party sources, such as OpenAI, Salesforce, HubSpot, Google Maps, etc., and integrate it into your Outgrow content pieces.
- Pre-built templates and layouts for a range of categories and industries
- Optimized format for conversion, engagement, and different screen sizes
- Dedicated dashboard for end-to-end analytics and automation
- Social media widgets such as ‘like,’ ‘follow,’ and ‘share’ buttons to boost social sharing
- Easy sharing of content like quizzes via direct URLs or embedding on websites or emails
- Integration with 1000+ sales and marketing tools
Pricing:
The paid plans of Outgrow start from $14 per month. There’s also a free plan for Surveys and Forms. You can also get started with their 7-day free trial.
Must Read: 10 Statistics that Prove Interactive Content is the Future
2. Qualaroo
Another lead generation tool in the list is Qualaroo. It is a customer feedback software that helps you collect authentic and in-context feedback through surveys. Its NudgeTM pop-up allows you to ask for feedback and collect leads in a non-intrusive way. It also comes with a lead generation form that you can place on your website.
Salient Features:
- Has a drag-and-drop editor.
- Comes with 100+ templates and a huge question library to kickstart your feedback collection.
- Has sentiment analysis powered by IBM Watson to analyze the verbatim responses.
- Offers branching and skip logic to help you ask the right questions to the right people and collect in-context feedback.
- Create different surveys such as Net Promoter Scores, Customer Satisfaction Scores, Customer Effort Scores, and Exit-intent surveys, to name a few.
- Comes with a reporting and analytics dashboard for better feedback analysis.
Pricing:
$69/month. Free 14-day trial available.
3. Picreel
eCommerce businesses widely use Picreel as a top lead generation tool. If you have a dislike for popups, you may find this piece of information interesting. Picreel’s smart technology displays popups to visitors when they are about to exit your website.
So, when the shoppers are about to abandon their carts, you can keep your offer to them by displaying beautiful popups to make them stay. Simply incentivize their purchase by offering discount codes, free shipping, cross-sell/up-sell, etc., to drive sales and conversions.
The tool is super easy to use, and users without coding knowledge/experience can design popups in minutes. There are pre-designed templates that you can use and customize to create cart abandonment popups. Advanced targeting and trigger options allow you to display popups to shoppers without interfering with the user experience.
Salient Features:
- Displays targeted popups to prevent cart abandonment and engage potential customers.
- Offers customization options to create cart abandonment recovery popups.
- Incentivizes shoppers with discount codes, free shipping, or cross-sell/up-sell offers.
- User-friendly interface with pre-designed templates for easy popup design.
Pricing:
Its monthly plan starts from $49.97.
4. Hello Bar
Hello Bar is an incredibly user-friendly online lead generation tool. With its powerful features, it empowers businesses to gain outstanding results. Apparently, Derek Halpern gained an additional 1,180 email subscribers in 30 days using the Hello Bar!
With its prominent placement on your website, Hello Bar can help you grow your email subscriber list and drive meaningful interactions with your audience.
As demonstrated by Derek Halpern’s success, it has the potential to significantly increase email subscriptions within a relatively short period of time.
Salient Features:
- Send traffic to a landing page
- Increase social followers and likes
Pricing:
Paid. $4.95 per month for 100 click-throughs, $12.95 for 500 click-throughs every month, and $29.95 for 2500 click-throughs.
5. Unbounce
If you want to create custom, highly converting, lead-generating landing pages, go for Unbounce. Unbounce is a powerful platform that empowers businesses to create personalized and high-converting landing pages for lead generation purposes. It offers a wide range of customization options, allowing you to design landing pages that align with your brand identity and capture visitors’ attention.
With its user-friendly interface and robust features, Unbounce has gained popularity among more than 15,000 renowned brands like Hootsuite, Vimeo, and Campaign Monitor. By utilizing Unbounce, businesses can optimize their conversion rates and effectively engage with their target audience.
Salient Features:
- Easy to work on drag-and-drop builder.
- It has 85+ mobile-responsive templates.
- There’s a pre-built template gallery. Customize them or start from scratch.
- Test landing pages, as well as website popups and sticky bars.
Pricing:
30-day free trial. Paid plan after that.
6. Instapage
Instapage is another famous landing page builder. It offers comprehensive tools and features to design and optimize landing pages, enabling businesses to maximize their lead generation efforts.
Instapage’s intuitive interface, extensive template library, and advanced analytics capabilities make it popular among marketers. Also, this tool is popular among businesses seeking to create highly effective landing pages that drive conversions.
Salient Features:
- Boasts over a hundred landing page templates.
- Has a staggering 200+ mobile-responsive landing page templates!
- You can sync data seamlessly with popular email marketing and CRM platforms like Salesforce, MailChimp, and HubSpot.
- Run A/B tests
- Analyze mouse clicks, movements, and scroll depth heat map.
Pricing:
14-day free trial. Paid: core and enterprise plans.
7. Woorise
Woorise is an all-in-one lead generation and marketing platform that allows you to create various interactive campaigns. These include demand generation, landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to collect leads and engage your audience.
Salient Features:
- Intuitive drag & drop landing page and form builder
- 100+ customizable templates for interactive campaigns and landing pages
- Conditional Logic
- Send personalized Email Notifications
- Create refer-a-friend and Instant redeem rewards campaigns
- Multi-language support
Pricing:
Free: Collect up to 500 entries/month. Paid: Starts at $29/month. Free 14-day trial available.
8. Sumo
Sumo is a popular tool to turn your visitors into email subscribers! It provides a range of features and functionalities that assist in capturing leads and growing your email list. With Sumo, you can easily create engaging popups, scroll boxes, and welcome mats that prompt visitors to subscribe to your email newsletter.
Its user-friendly interface and customization options make it convenient for businesses to implement lead-generation strategies without compromising the user experience of their website.
By leveraging Sumo, website owners can enhance email marketing efforts and nurture valuable relationships with their audience.
Salient Features:
- Strategically, time popups, welcome mats, smart bars, slide-in popups, heat maps, etc. This encourages visitors to hang on for a lot longer.
- Integration with major email services, including Campaign Monitor, Zapier, Constant Contact, MailChimp, etc.
Pricing:
Free for up to 200 subscribers. They have monthly and yearly plans after that.
Wellyx
Wellyx allows your business to grow, get identified, and get popular leads. It is programmed to generate top-quality leads according to your niche, like fitness or wellness. Wellyx strives to be the best in the market with its 360 lead management qualities. Its losing customers easily judge Wellyx because it has very few.
Being one of the best lead-generating algorithms installed into the Wellyx CRM software, it can drive your business toward potential leads with the help of its problem-solving lead management features.
Salient Features:
- Wellyx provides a robust and adaptable drag-and-drop sales pipeline with customizable stages and filters.
- Track conversion rates with our lead management software’s sales funnel or visualize how your sales team is performing.
- Plan calls or appointments with your leads and have complete visibility on the scheduler.
- Easily capture leads directly or via a form on your website.
- Monitor every aspect of your sales cycle, understand your business, and convert leads into lifelong customers.
Its user interface is designed for every minor user to an expert one. This won’t complicate your operations. Wellyx performs 360 lead generation operations.
Avail it for your fitness & wellness studio’s growth!
Pricing!
Its pricing starts from $79 per month.
Email Address Finder
9. AeroLeads
AeroLeads is a prospecting tool and a prominent email finder solution for email marketing operations. It helps you to create an email list from web-based platforms like LinkedIn, Angellist, and CrunchBase.
Salient features:
- Automates the whole process of prospecting and lead generation.
- Finds email addresses and phone numbers of prospects in real-time
- It crawls the web in real-time to find up-to-date information
- Find professional emails of decision-makers with the title, location, and company emails with phone numbers, addresses, etc.
- With one click, you can transfer your data to integrated CRM like Salesforce, Pipedrive, Hubspot, etc.
Pricing:
Starts from $49 per month.
10. Voila Norbert
Voila Norbert is an email finder tool that assists users in locating the email addresses of individuals or businesses. It offers a convenient solution for those looking to establish contact, whether it’s for networking, sales, or professional purposes.
With Voila Norbert, users can input a person’s name and company domain to generate potential email addresses associated with that individual. This tool streamlines finding and verifying email addresses, saving users time and effort in their outreach and communication endeavors.
Its accuracy and efficiency have made it a popular choice among professionals who rely on email correspondence for their business needs.
Salient features:
- Crawls through LinkedIn and other networks to find email addresses that aren’t listed on the company website.
- Displays accuracy scores for each email address it finds
- Email verification and enrichment, with social media profiles and company data.
- Easily integrated with automation tools like Zapier.
Pricing:
Free trial for the first 50 leads, then start at $49 for up to 1,000 leads per month. They also offer a prepaid plan at $50 for 500 credits.
Customer Relationship Management Tools
11. HubSpot
HubSpot’s lead generation tools help you not just generate leads but also turn visitors into buyers.
With comprehensive features, HubSpot offers businesses the ability to attract, engage, and nurture leads throughout the buyer’s journey.
From customizable forms and landing pages to lead scoring and nurturing workflows, HubSpot provides a holistic approach to lead generation.
By leveraging its tools, businesses can effectively track and manage leads, analyze customer interactions, and implement targeted strategies that drive conversions and increase sales.
Salient Features:
- An intelligent system that targets qualified leads
- See who your leads are and what they’re doing. It logs in your prospect’s activity. The moment a lead submits a form, information from across the web is pulled in, including their social profiles and where they work
- Get intelligence on how they arrived on your website and what they viewed even before they filled out your form
Pricing:
It has free tool as but with several limitations. You must buy its paid tool for better results.
12. Salesforce
Salesforce is a comprehensive CRM platform that offers a wide range of lead generation and management features.
It offers businesses a centralized hub to capture, track, and nurture leads throughout the sales cycle. Salesforce enables effective lead generation through its lead capture forms, lead scoring, and lead assignment features.
Additionally, it provides robust analytics and reporting capabilities to help businesses optimize their lead generation efforts and make data-driven decisions. Incorporating salesforce professional services into your CRM strategy can significantly enhance lead management and nurturing, ensuring a streamlined and efficient approach to converting prospects into valuable customers.
Salient Features:
- Advanced lead tracking and management capabilities
- Customizable lead scoring and qualification criteria
- Real-time analytics and reporting to track lead performance and conversions
- Automated lead nurturing and email marketing
- Integration with various marketing channels for seamless lead generation
Pricing:
Salesforce offers various pricing plans, from their Essentials plan for small businesses to their Enterprise and Unlimited plans for larger organizations.
13. HelpCrunch
HelpCrunch is a robust yet user-friendly customer service tool, that facilitates multichannel communication through live chat, email, and social media. All messages converge in a unified inbox, streamlining management for support agents.
In addition to standard features like saved responses and private notes, HelpCrunch’s shared inbox introduces an AI-powered tool, AI-Editor for Inbox. This innovative feature automatically checks grammar, adjusts the message tone, modifies length, and translates or rephrases content.
HelpCrunch’s chatbot can qualify leads, address repetitive queries, and gather issue details in advance. Creating a chatbot script from scratch is a breeze with the visual editor, and companies can also make use of pre-made templates.
Through HelpCrunch, businesses can foster enduring customer relationships by delivering prompt and personalized support to each user.
Salient Features:
- Automated messages for user engagement
- AI-powered tool for Inbox and Knowledge Base
- Round-the-clock chatbot support
- Email marketing campaign capabilities
- Unified communication across multiple channels
Pricing:
Paid; 14-day free trial. HelpCrunch pricing starts at $15/mo per user when billed monthly.
Email Marketing
14. Constant Contact
Constant Contact specializes in assisting small businesses and nonprofits in achieving success. Recognizing the significance of building an email list, Constant Contact offers a variety of lead generation tools tailored specifically for these organizations.
It focuses on helping businesses grow their subscriber base by providing solutions to capture and nurture leads. Constant Contact’s expertise lies in offering user-friendly tools and resources that empower small businesses.
Salient Features:
- Lets you integrate sign-up forms on your website
- Fans can join your list through the Facebook app
- Encourage event sign-ups through tablets
- Get customers to sign-up straight from their phones
- Add contacts from popular apps such as Facebook, Salesforce, WordPress, Outlook
Pricing:
First month free, then paid
15. MailChimp
MailChimp is one of the best lead generation tools as it is an intuitive platform. It offers an excellent free plan, making it particularly attractive for small starting businesses with limited budgets.
With MailChimp, users can easily create and customize sign-up forms, landing pages, and email campaigns to capture and nurture leads. Its comprehensive features, including automation and segmentation, allow businesses to target their audience effectively and drive conversions.
MailChimp’s accessibility and affordability make it a popular choice for small businesses seeking to establish a strong foundation in lead generation.
Salient Features:
- Intuitive drag-and-drop builder
- Customizable sign-up forms
- Strategically time popups
- Track how your list grows
- Segment lists to nurture leads through email campaigns
- Directly or with third-party tools, export Mailchimp contacts to Excel or other spreadsheets for backing up and reporting.
Pricing:
Free: Store up to 2K email contacts and send 12,000 emails/month. Paid: Starts at $10/month
Sales Tools
16. LinkedIn Sales Navigator
LinkedIn Sales Navigator is one of the best lead generation tools for B2B businesses. It helps you target the right buyers, understand key insights, and engage with personalized outreach.
Did you know that 62% of B2B marketers say LinkedIn produces leads, and 89% of B2B marketers use it for lead generation?
Salient Features:
- It includes advanced lead and company search functionality. This means you can find the right people and companies faster.
- Get customized lead recommendations.
- Save leads directly into your CRM
- Extended LinkedIn network access. Send InMail and reach over 500 million LinkedIn members even if you’re not connected to them.
- Use ‘notes’ and ‘tags’ to organize your leads and accounts. Plus, you can sync back notes to your CRM.
- Gives a detailed overview of prospects and sends relevant insights into your accounts and leads, including job changes
Pricing:
Paid plans: Professional, Team, and Enterprise.
Communication Tools
17. Drift
Drift is among the well-known lead generation tools. This live chat tool recognizes the potential of conversations as lead conversions. It goes beyond traditional lead forms and list-building tools by enabling businesses to generate leads directly through the chatbot feature.
Drift can transform any conversation with a website visitor into a valuable lead. Its chatbot capabilities allow businesses to engage with visitors in real time, qualify leads, and capture important contact information.
Drift’s emphasis on personalized and interactive conversations makes it effective and efficient for businesses looking to enhance customer engagement and drive conversions. It is one of the best free lead generation tools that enables you to generate leads through the chatbot.
Salient Features:
- LeadBots qualify site visitors and identify which sales rep your visitor should speak with. Finally, it books meetings too.
- Save conversations to prepare your sales team with the backstory
- Anonymous visitor intel to give chats a more personalized touch
- Advanced integration with Clearbit to identify and engage anonymous visitors
Pricing:
Free & Paid. Drift pricing starts at $2,500 per month when billed annually.
18. Intercom
Intercom is another live chat tool to interact with your most engaged website visitor. It is a robust platform that enables businesses to engage with their most engaged website visitors. With Intercom, businesses can go beyond traditional live chat interactions and have meaningful conversations with their customers in real-time.
Salient Features:
- Target messages to leads 24/7
- Ask qualifying questions
- Use data integrations like Clearbit Reveal to target only the best leads
- Messenger launcher
- Book meetings with your best leads
- Help with support and onboarding
Pricing:
Paid; 14-day free trial
19. ProProfs Chat
It can be quite a challenge to make your visitors stay for long on the website. However, ProProfs Chat helps you overcome this challenge efficiently. Not only does it help you monitor them in real-time, but it also enables you to interact with them in strategic moments.
Salient Features:
- Integrate with both native apps and third-party apps like CRM, knowledge base, help desk, survey maker software, and others to create a support bundle.
- Escalate and route chats to the right department to help visitors/customers find an instant resolution.
- Capture market-qualified leads for your business with a pre-chat form
- Use an offline message form to never miss out on potential leads for your business in the absence of your operators
- Simplify customer onboarding with the chat tool
Pricing:
Free. 15 days of free trial for paid plans.
Parting Thoughts
So there you have it! When it comes to lead generation, the right tools can make all the difference. Remember, it’s like having a trusty sidekick on your journey to success.
Take a moment to know your goals and who you’re trying to connect with — that’s your secret sauce. And guess what? Tools like Outgrow are like magic wands.
They can unlock amazing possibilities you never knew existed! Sign up here and let the enchantment begin!
