What Is Interactive Marketing? [Types & Examples]

What Is Interactive Marketing?

Interactive marketing is a process that lets you create a two-way relationship with your clients. It involves inviting them to share their opinion and answer some relevant questions in order to receive a personalized outcome or result. As a result, it also helps marketers in collecting valuable data and insights from the customers.

Some Important Statistics

Let’s take a look at some of the stats around interactive marketing:

Benefits of Interactive Marketing

1. Improves Brand Loyalty

The interactive marketing process makes customers feel valued and more engaged in the company’s decisions.

2. Increases Sales

By leveraging interactive marketing, you can better meet the consumer’s needs, recommend best-suited products, and increase sales.

3. Helps in Personalization

The interactive marketing approach views the customer as an individual with unique goals, needs, wants, and problems that only your company can resolve. Through content such as quizzes, polls, etc, you can gather responses and understand the needs and preferences of your customers. And provide them with personalized results or offerings.

4. Boosts Consumer Engagement

One of the most important benefits of interactive marketing is that it allows sellers and marketers to gain direct feedback from customers.

Types of Interactive Marketing

1. Interactive Quizzes

Interactive quizzes are one of the most common and engaging forms of interactive content on the internet. Not only this, but they are also among the easiest to create for businesses today using no-code quiz maker tools.

2. Polls

Polls are another excellent interactive marketing strategy — generally used for the top of the sales funnel. They are much easier for users to interact with. They simply have to click a button in order to voice their opinion.

3. Calculators

A calculator is a great interactive marketing tool for service-based businesses. By using calculators and providing important quantitative information to customers, they can generate sales even before they speak to a sales representative.

4. Surveys

Surveys are a type of interactive tool used to analyze what a person knows or how they view things at a particular point in time. You can conduct a survey to collect feedback, conduct research, and gather valuable insights from your audience.

5. Giveaways & Contests

An online giveaway or contest is a promotion where users perform tasks in return for a chance to win a prize.

6. Interactive Email Marketing

Email marketing is one of the oldest marketing techniques. And to make your emails interesting and engaging, you can simply embed an interactive piece of content into your email and send it out to your subscribers.

7. Interactive Videos

By using interactive videos, you can let viewers interact with the video’s elements, alter the story, and create a more personalized experience for them. This interactive element combined with video content has proved to be a great way to capture their attention. Moreover, 77% of marketers believe that interactive video engages customers pretty well, leading to an increased attention span.

Few Examples of Interactive Marketing

1. Coca-cola

Coca-Cola Zero, as an affiliated partner of the new James Bond film, launched a campaign encouraging consumers to find their inner Bond.

2. Alexa (Amazon)

Amazon uses its own platform to promote its brand and increase online sales. Their voice assistant has a great understanding of the context of various ads and their relationship to the Amazon store. The users can simply ask the voice assistant to add the product being advertised to their cart, ask for more information about it, or just say “remind me” to get a follow-up notice about the product later.

3. Heineken

An innovative strategy was used by this Dutch brewery to attract potential employees. In 2016, Heineken released a recruitment video to engage future talent, as part of its Go Places initiative.

4. Knorr

Unilever’s food and beverage brand Knorr wanted to increase brand awareness. They did the same by generating buzz about their passion for food by engaging users with some enticing, interactive ads.

Conclusion

There you go! We’ve already established that engaging your audience and bringing their focus on your brand and products becomes easier with interactive marketing. Some of the techniques are live streaming, polls, quizzes, user-generated content, etc. Moreover, it also helps boost your engagement and conversions and helps strengthen customer relationships in a simple yet excellent way.

FAQs

1. What is the goal of interactive marketing?

Getting potential customers to interact with your brand is the main goal of interactive marketing. With this approach, you can offer consumers an experience that goes beyond the purchase, and you can ask for their input and encourage them to feel like a part of the business. The action you choose depends on your objective and the means you use to achieve it.

2. Is digital marketing interactive?

Yes, digital marketing is considered interactive. As technology advances, consumers expect hyper-personalized digital marketing messages. Interactive marketing comes under the scope of digital marketing. Different types of interactive tools like quizzes, polls, surveys, and calculators can be promoted on digital marketing platforms. Therefore, brands can further engage consumers with customized messages by using interactive marketing strategies.

3. How do I make my social media interactive?

There are a number of methods you can use to make your social media interactive, such as matching your content to your audience, interacting with infographics, communicating with videos, hosting polls and quizzes, and featuring your followers.

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